Most used apps in past month on smartphones by Flemish teenagers 2016-2018

Which smartphone app do teenagers in Flanders, Belgium, use the most? Facebook had the highest usage in 2018, but Instagram, YouTube and Snapchat saw the biggest increases in their popularity among the 12-to 18-year-olds in this period. Instagram, especially, became more popular in the Dutch-speaking region of Belgium. Teenagers, however, make up a relatively small share of the user base of the photo and video-sharing application in the country overall.

Uncertainty if there is room for Snapchat to continue to grow

Second in this ranking is Snapchat, the photo app where pictures disappear once they have been viewed. Many teenagers considered the app playful, leading to an increase in its popularity. The monthly downloads of the Snapchat app in Belgium, however, started to decrease in 2018 and 2019. This might indicate that most of Snapchat’s audience already have the application on their smartphone. By comparison, musical.ly/TikTok (an app in which users lip sync and dance to a song in a short-form video of up to 15 seconds, which they can send to their friends) continued to be downloaded in Belgium in early 2019.

Flemish teenagers seem increasingly interested in Twitch

The ranking mentions that video streaming service Twitch (which specializes in online gaming and e-Sports) was becoming more popular. Twitch was more popular among respondents with the ages 16-24 than it was among older age groups. YouTube’s penetration rate in Belgium, however, was still considerably higher than that of Twitch.

Most popular smartphone apps of teenagers (12 to 18 years old) in Flanders in Belgium in 2016 and 2018

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Sources

Release date

May 2018

Region

Belgium

Survey time period

October and November 2017

Number of respondents

2,681 respondents

Age group

12-18 years

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original. The source did mention the following: "Afgelopen maand gebruikt"(in English: "used in the past month").

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