Mobile apps ranked by importance in Norway 2019

Facebook ranked first in the list of mobile apps with highest perceived importance in Norway in 2019. The share of the respondents who reported to be using the platform were 21 percent. Next in the ranking were Snapchat, Instagram and Facebook Messenger, which were considered important by 20 percent, 17 percent and 15 percent of the respondents, respectively. As of the first quarter of 2019, 84 percent of Norwegians with Facebook profiles used the social network daily, while only four percent of them used it monthly or more rarely.

Most downloads 

       A study conducted in 2019 found that Messenger was the most downloaded networking app in the Apple App Store in Norway. In fact, it was downloaded over 27 thousand times for that period. Facebook had 18.5 thousand downloads and thus, ranked second. In contrast, the most downloaded social app in Google Play Store was Tik Tok, with 22.7 thousand downloads that year. Snapchat and Instagram came second and third in the ranking with 22.3 thousand and 15.6 thousand downloads.

Social media apps in the Nordic countries

       Overall, Facebook led as most popular daily used social media app in the Nordics over the period between 2016 and 2018. The app was used by almost 60 percent of phone or smartphone users in 2018. Messenger and Instagram had 41 percent and 35 percent of respondents who used them, respectively.

Ranking of mobile apps in Norway in 2019, by perceived importance

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Release date

October 2019



Survey time period

Q3, 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

Source adds the following information: "The figures represent how many that name the following apps as one of the three apps they least can do without".

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Statistics on "Mobile device usage in Norway"

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