Quarterly number of online shopping purchases in the Netherlands 2015-2020

Dutch consumers made roughly 69 million purchases online during the first quarter of 2020, a number which was eight percent higher than in Q1 2018. The total market size of e-commerce in the Netherlands was roughly 26 billion euros in the Netherlands.

The fourth quarter normally sees an increase of e-commerce spending due to the holiday season. The Netherlands celebrates Saint Nicholas (or "Sinterklaas") on December 5, by way of giving presents to (especially) children. As of 2018, the revenue of online retail during the Sinterklaas period in the Netherlands, amounted to roughly 311 million euros, which is higher than the average online shopping weekly revenue outside of the 'Sint' season. Consumers saw access to other consumers reviews and home delivery as reasons to use online purchase channels for their Saint Nicholas or Christmas gifts.

Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 1st quarter 2020

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Release date

July 2020



Survey time period

Q1 2015 to Q1 2020

Special properties

The figures have been taken from several publications.

Supplementary notes

The figures have been taken from several publications.

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