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Quarterly number of online shopping purchases in the Netherlands 2015-2021

Published by Daniela Coppola, Sep 21, 2021
Dutch consumers made roughly 91.6 million purchases online during the first quarter of 2021, a number which was nearly 31 percent higher than in Q1 2020. The total market size of e-commerce in the Netherlands was over 26 billion euros in the Netherlands.

The fourth quarter normally sees an increase of e-commerce spending due to the holiday season. The Netherlands celebrates Saint Nicholas (or "Sinterklaas") on December 5, by way of giving presents to (especially) children. As of 2018, the revenue of online retail during the Sinterklaas period in the Netherlands, reached over 300 million euros, which is higher than the average online shopping weekly revenue outside of the 'Sint' season. Consumers saw access to other consumers' reviews and home delivery as reasons to use online purchase channels for their Saint Nicholas or Christmas gifts.

Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 1st quarter 2021 (in million units)

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Sources

Release date

September 2021

Region

Netherlands

Survey time period

Q1 2015 to Q1 2021

Supplementary notes

The figures have been taken from several publications.

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