Between 2019 and 2021, shopping online has become more popular in Italy. All age groups of respondents taking part to a survey over the three years period showed increased e-commerce penetration. As of 2021, 56 percent of Italian people aged up to 34 years old used to buy consumer goods online, closely followed by respondents between 35 and 49 years old, with 55 percent.
Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Online shopping in Italy
Overview
6
- Premium Statistic Leading online purchase categories in Italy 2022, by market share
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Sales value share of CPG in Italy 2022, by store format
- Premium Statistic Number of online shoppers in selected European countries 2021
- Premium Statistic E-commerce spending per capita in Europe 2021, by country
Usage
7
- Premium Statistic E-commerce penetration in Italy 2020-2021
- Premium Statistic Average online order value in Italy 2020-2022
- Premium Statistic Average online shopper spend in Italy Q1 2021-Q1 2023
- Premium Statistic Online cart abandonment rate in Italy 2022, by device
- Premium Statistic Percentage increase of FMCG e-commerce users in Italy 2020-2021, by age group
- Premium Statistic FMCG e-commerce penetration in Italy 2019-2021, by age group
- Premium Statistic Average product return rates among digital shoppers in Europe 2021
Pre-purchase behavior
6
- Premium Statistic Online vs. offline product research by category in Italy 2022
- Premium Statistic Reason to use price comparison websites in Italy 2021
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Sources of inspiration for new products in Italy 2022
- Premium Statistic Intended e-commerce spend share in Italy 2022, by category
- Premium Statistic Second-hand products most searched online in Italy 2021
Payment and delivery
6
- Premium Statistic Most common online payments by type in Italy 2022
- Premium Statistic Most popular e-commerce payment methods in Italy 2016-2022
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
- Premium Statistic Popular products to buy with buy now, pay later (BNPL) in Italy 2021
- Premium Statistic Favorite e-commerce shipping methods in Italy 2021
- Premium Statistic Most returned online purchases by category in Italy 2022
Spotlight: social commerce
3
Further related statistics
16
- Male online shoppers considering delivery times unimportant in Italy 2019, by age
- Online shoppers in Italy 2019, by gender
- Goods purchased online in Italy 2018, by category
- Share of e-shoppers purchasing beauty & healthcare products online in Italy 2021
- Share of e-shoppers purchasing fresh food & beverages online in Italy 2021
- Online shopping frequency in Italy 2022
- Share of regular e-shoppers purchasing fashion goods online in Italy 2021
- Share of e-shoppers purchasing toys online in Italy 2021
- Importance of price comparison tools to Italian online shoppers 2021
- Goods purchased online in Italy 2022, by category
- Share of regular e-shoppers purchasing footwear online in Italy 2021
- Share of e-shoppers purchasing groceries online in Italy 2021
- Distribution of online purchases of fashion products in Italy 2021, by frequency
- Willingness to purchase online in Italy 2018, by product
- eBay usage in Denmark 2015, by age group
- South Africa future online shopping behavior 2016
Further Content: You might find this interesting as well
Statistics
- Male online shoppers considering delivery times unimportant in Italy 2019, by age
- Online shoppers in Italy 2019, by gender
- Goods purchased online in Italy 2018, by category
- Share of e-shoppers purchasing beauty & healthcare products online in Italy 2021
- Share of e-shoppers purchasing fresh food & beverages online in Italy 2021
- Online shopping frequency in Italy 2022
- Share of regular e-shoppers purchasing fashion goods online in Italy 2021
- Share of e-shoppers purchasing toys online in Italy 2021
- Importance of price comparison tools to Italian online shoppers 2021
- Goods purchased online in Italy 2022, by category
- Share of regular e-shoppers purchasing footwear online in Italy 2021
- Share of e-shoppers purchasing groceries online in Italy 2021
- Distribution of online purchases of fashion products in Italy 2021, by frequency
- Willingness to purchase online in Italy 2018, by product
- eBay usage in Denmark 2015, by age group
- South Africa future online shopping behavior 2016
Consorzio Netcomm. (October 7, 2021). Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. "Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group ." Chart. October 7, 2021. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. (2021). Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group . Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. "Fast Moving Consumer Goods (Fmcg) E-commerce Penetration in Italy from 2019 to 2021, by Age Group ." Statista, Statista Inc., 7 Oct 2021, https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm, Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group Statista, https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/ (last visited May 29, 2023)
Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group [Graph], Consorzio Netcomm, October 7, 2021. [Online]. Available: https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/