Between 2019 and 2021, shopping online has become more popular in Italy. All age groups of respondents taking part to a survey over the three years period showed increased e-commerce penetration. As of 2021, 56 percent of Italian people aged up to 34 years old used to buy consumer goods online, closely followed by respondents between 35 and 49 years old, with 55 percent.
Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group
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Consorzio Netcomm. (October 7, 2021). Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. "Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group ." Chart. October 7, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. (2021). Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group . Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm. "Fast Moving Consumer Goods (Fmcg) E-commerce Penetration in Italy from 2019 to 2021, by Age Group ." Statista, Statista Inc., 7 Oct 2021, https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/
Consorzio Netcomm, Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy from 2019 to 2021, by age group Statista, https://www.statista.com/statistics/936085/online-shoppers-by-age-group-in-italy/ (last visited May 22, 2022)
