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Distribution of online shoppers in Italy 2017, by age group
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Distribution of online shoppers in Italy 2017, by age group
Distribution of online shoppers in Italy in 2017, by age group
by Statista Research Department,
last edited
Aug 29, 2019
This graph illustrates the results of a survey on online shoppers in Italy in 2017, broken down by age group.
As of the survey period, it was found that 11.2 percent of the online shoppers in Italy were between 18 and 24 years of age, while only 7.3 percent of the online shoppers were older than 65 years of age.
Distribution of online shoppers in Italy in 2017, by age group
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Description
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by Statista Research Department,
last edited
Aug 29, 2019
This graph illustrates the results of a survey on online shoppers in Italy in 2017, broken down by age group.
As of the survey period, it was found that 11.2 percent of the online shoppers in Italy were between 18 and 24 years of age, while only 7.3 percent of the online shoppers were older than 65 years of age.
- Show sources information
- Show publisher information
- Release date
- October 2018
- In cooperation with:
- Region
- Italy
- Survey time period
- October 25-27, 2017
- Number of respondents
- 1,017 respondents
- Special properties
- online shoppers
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
- In cooperation with:
More information
- Region
- Italy
- Survey time period
- October 25-27, 2017
- Number of respondents
- 1,017 respondents
- Special properties
- online shoppers
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Statistics on "E-commerce in Italy"
- Market overview
The most important statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
- Proportion of the Italian population who have shopped online from various countries in 2018, by country Share of Italian population who have shopped online from abroad 2018, by country
- E-commerce revenues by segment
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)E-commerce sales value of food and groceries in Italy 2015, by category
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Consumer spending
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelAverage online expenditure in Italy 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)Average expenditure for e-commerce goods in Italy 2016, by device
- Share of goods and services purchased by online customers in Italy in 2018, by category Share of goods and services purchased by online customers in Italy 2018, by category
- Digital shoppers - Demographics
The most important statistics
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age groupItaly: share of e-commerce customers 2016-2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018Distribution of regular e-commerce customers Q1 2018, by education level
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality sizeDistribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age groupDistribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category Italy: average age of online shoppers Q3 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchaseE-commerce customers in Italy 2018, by frequency of purchase
- Device
The most important statistics
- Operating systems (OS) used while shopping online in Italy in 2017Operating systems used while shopping online in Italy 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by deviceDistribution of online shoppers during Black Friday in Italy 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by deviceDistribution of online shoppers during Cyber Monday 2017, by device
- Devices used for online shopping search in Italy in 2017Devices used for online shopping search 2017, by type
- Share of devices used for regular online shopping in Italy in 2017 Devices used for regular online shopping in Italy 2017
- Payment methods
The most important statistics
- Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of goodDistribution of online payment methods in Italy Q1 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016Reasons for not buying online among e-commerce users in Italy 2016
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Importance of rescheduling deliveries when shopping online in Italy 2017-2018
- Importance of efficient search engine & filters when buying online in Italy 2017-2018
- Online purchases of CDs, DVDs, and video games in Italy 2017-2018
- Share of individuals purchasing books online 2017-2018
- Distribution of online shoppers during Cyber Monday in Italy 2017, by age group
- Importance of paying with credit card when shopping online in Italy 2017-2018
- Distribution of online shoppers during Cyber Monday in Italy 2017, by gender
- Importance free return when shopping online in Italy 2017-2018
- Importance of transparent and complete delivery costs in Italy 2017-2018
- Distribution of online purchases of books in Italy 2018, by frequency
- Online purchases of fresh food & beverages in Italy 2017-2018
- Distribution of online shoppers during Black Friday in Italy 2017, by age group
- Distribution of online purchases of small furniture in Italy 2018, by frequency
- Distribution of online purchases of sport products in Italy 2018, by frequency
- Share of individuals purchasing heavy home furniture online in Italy 2017-2018
- Distribution of online purchase of DVDs, CDs, videogames in Italy 2018, by frequency
- Importance of digital wallet payment method when buying online in Italy 2017-2018
- Importance of no hidden when shopping online in Italy 2017-2018
- Importance of transparent return cost when shopping online in Italy 2017-2018
- Italy: users discovering new products on the internet 2016
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in Denmark
- E-commerce in the Nordics
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in South Korea
- E-commerce in India
- Online marketplaces
- E-commerce in Brazil
- eCommerceDB - Top online stores in the United States
- eCommerceDB - Top online stores worldwide
- E-commerce in Argentina
- E-commerce worldwide
- Alibaba Group
- E-commerce in China
Statistics on "E-commerce in Italy"
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)
- Proportion of the Italian population who have shopped online from various countries in 2018, by country
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Digital travel sales in Italy from 2011 to 2017 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)
- Share of goods and services purchased by online customers in Italy in 2018, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
- Operating systems (OS) used while shopping online in Italy in 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by device
- Devices used for online shopping search in Italy in 2017
- Share of devices used for regular online shopping in Italy in 2017
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016
- When buying online, is the ability to re-schedule your deliveries important for you?
- When buying online, are efficient search engines and filters important for you?
- Since January, have you ordered CDs, DVDs, and video games online?
- Since January, have you ordered books online?
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by age group
- When buying online, is the ability to pay with credit card important for you?
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by gender
- When buying online, is free return important for you?
- When shopping online, are transparent and complete delivery costs important for you?
- How often do you order books online?
- Since January, have you ordered fresh food & beverages online?
- Distribution of online shoppers during Black Friday in Italy in 2017, by age group
- How often do you order small furniture and decorations online?
- How often do you order sport products online?
- Since January, have you ordered home furniture online?
- How often do you order DVD, CD and video games online?
- When buying online, is the digital wallet payment method important for you?
- When buying online, is the absence of hidden fees adding up to the final product price important for you?
- When buying online, are transparent and complete return cost important for you?
- How do you find out about new products and/or services?
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