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Market size of e-commerce in the Netherlands 2005-2018

Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)

by Raynor de Best, last edited Sep 19, 2019
Market size of e-commerce in the Netherlands 2005-2018 This statistic shows the yearly online consumer expenditure in the Netherlands from 2005 to 2018 (in billion euros). As of 2018, consumers spent roughly 23.7 billion euros on online purchases and orders in the Netherlands.
When it comes to e-commerce, the Netherlands ranks fifth within the EU-28. In the European Union, 57 percent of the consumers used online shopping with the United Kingdom being the country where it is most common to purchase goods or services online. 82 percent of its people bought something online, whereas this was 79 percent of consumers in the Netherlands.

Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances were less in the Netherlands, however, as the country had a strongly developed domestic e-commerce market with companies like or Coolblue.
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Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)

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