The Netherlands’ e-commerce market grew by nearly seven percent in 2020 when compared to 2019. That year, Dutch consumers spent roughly 26.6 billion euros on online purchases and orders. This makes the country the sixth-largest e-commerce market in Europe in absolute terms and one of only six European countries where online shopping made up more than three percent of GDP. Online shopping penetration varied between countries in Europe, with 63 percent of EU-28 consumers (60 percent of the EU-27 without the United Kingdom) using online shopping. The Netherlands was well above this average, with 81 percent of its people having bought something online.
COVID-19 to increase online purchases further
Unsurprisingly, the use of e-commerce in the Netherlands increased since the outbreak of the coronavirus pandemic in the country. Survey information from May 2020 revealed that all product categories saw an increase in online sales during lockdown. Interestingly, this increase is believed to persist in the future once COVID-19 has passed. Dutch consumers especially show an intention to keep buying hardware and tools online, whereas fashion is predicted to stay at the same level as it was before the pandemic. Online medication and online grocery shopping are also to see an increase but are believed to still play a relatively marginal role in Dutch e-commerce.
Online performance of supermarkets
Before the coronavirus hit the Netherlands, its market size for online grocery shopping was believed to have stabilized at roughly one billion euros at the end of 2019. This according to survey results. The same source behind this survey revealed that the revenue generated by supermarkets online increased significantly to 2.2 billion euros as of June 2021.
Total revenue of e-commerce sales in the Netherlands from 2005 to 2020
(in billion euros)
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Thuiswinkel.org, & Marketingfacts.nl. (March 11, 2021). Total revenue of e-commerce sales in the Netherlands from 2005 to 2020 (in billion euros) [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/558214/yearly-online-consumer-expenditure-in-the-netherlands/
Thuiswinkel.org, und Marketingfacts.nl. "Total revenue of e-commerce sales in the Netherlands from 2005 to 2020 (in billion euros)." Chart. March 11, 2021. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/558214/yearly-online-consumer-expenditure-in-the-netherlands/
Thuiswinkel.org, Marketingfacts.nl. (2021). Total revenue of e-commerce sales in the Netherlands from 2005 to 2020 (in billion euros). Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/558214/yearly-online-consumer-expenditure-in-the-netherlands/
Thuiswinkel.org, and Marketingfacts.nl. "Total Revenue of E-commerce Sales in The Netherlands from 2005 to 2020 (in Billion Euros)." Statista, Statista Inc., 11 Mar 2021, https://www.statista.com/statistics/558214/yearly-online-consumer-expenditure-in-the-netherlands/
Thuiswinkel.org & Marketingfacts.nl, Total revenue of e-commerce sales in the Netherlands from 2005 to 2020 (in billion euros) Statista, https://www.statista.com/statistics/558214/yearly-online-consumer-expenditure-in-the-netherlands/ (last visited January 23, 2022)
