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Number of online purchases in Denmark 2018, by product category

This survey shows the number of online purchases in Denmark in 2018, by product category. Consumables, foods and drinks was the seventh most purchased product category with approximately 15 million purchases.

Number of online purchases in Denmark in 2018 by product category

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Source

Release date

February 2019

Region

Denmark

Survey time period

2018

Number of respondents

14,982*

Age group

18 years and older

Special properties

* Survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month

Method of interview

Online panel

Supplementary notes

Original survey question: "Hvilken vare eller tjeneste købte du senest på nettet? / Which products or services have you purchased online recently?"

Figures have been rounded.

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