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Number of online purchases in Denmark 2016, by product category

Number of online purchases in Denmark in 2016, by product category (in millions)

Number of online purchases in Denmark 2016, by product category This survey shows the number of online purchases in Denmark in 2016, by product category. Consumables, foods and drinks was the sixth most purchased product category with approximately 11 million purchases.
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Number of online purchases in Denmark in 2016, by product category (in millions)

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Number of purchases in millions
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Description

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More information

This survey shows the number of online purchases in Denmark in 2016, by product category. Consumables, foods and drinks was the sixth most purchased product category with approximately 11 million purchases.
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Release date
February 2017
Region
Denmark
Survey time period
2016
Number of respondents
14,982*
Age group
18 years and older
Special properties
* Survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month
Method of interview
Online panel
Supplementary notes
Original survey question: "Hvilken vare eller tjeneste købte du senest på nettet? / Which products or services have you purchased online recently?"
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