Foreign B2C e-commerce sales growth in Denmark 2013-2021
In Denmark, the growth of e-commerce sales from foreign online retailers peaked in 2014, when the sales from foreign online retailers increased by 37.5 percent compared to the year before. The growth rate was approximately 16 percent in 2019. In the pandemic year, Danish shoppers seemed to favor local e-commerce, as foreign webshops showed a negative trend (less ten percent).
