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Frequency of eating at McDonald's in Germany 2015-2018

Distribution of the population in Germany from 2015 to 2018, by frequency of eating at McDonald's (in millions)

Frequency of eating at McDonald's in Germany 2015-2018 This statistic shows the results of a survey about the frequency of eating at McDonald's in Germany from 2015 to 2018. In 2018, roughly 0.44 million members of the German-speaking population visited McDonald's several times a week. The Consumer and Media Analysis (VuMA) provides information on more than 1,000 brands and nearly every product advertised in the media. The study delivers data on usage and purchase patterns, on media use and on attitudes of the German-speaking population 14 years of age and older.
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Distribution of the population in Germany from 2015 to 2018, by frequency of eating at McDonald's (in millions)

Several times a weekOnce a week2-3 times a monthOnce a monthRarelyNeverNo information
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Several times a weekOnce a week2-3 times a monthOnce a monthRarelyNeverNo information
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This statistic shows the results of a survey about the frequency of eating at McDonald's in Germany from 2015 to 2018. In 2018, roughly 0.44 million members of the German-speaking population visited McDonald's several times a week. The Consumer and Media Analysis (VuMA) provides information on more than 1,000 brands and nearly every product advertised in the media. The study delivers data on usage and purchase patterns, on media use and on attitudes of the German-speaking population 14 years of age and older.
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Release date
November 2018
Region
Germany
Survey time period
2015 to 2018
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
Base includes German-speaking population from 14 years of age.

Information about the complete sample:
2015: 23,090 respondents, projected to 69.24 million.
2016: 23,102 respondents, projected to 69.56 million.
2017: 23,106 respondents, projected to 70.09 million.
2018: 23,086 respondents, projected to 70.45 million.

The represented values refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

Further information about the survey methodology is available here.

Figures have been rounded for easier understanding of statistic.
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