Most popular Facebook fan pages as of August 2017, based on number of fans (in millions)

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Number of fans on Facebook in millions
Facebook for Every Phone496.38
Cristiano Ronaldo 122.08
Real Madrid CF104.68
FC Barcelona102.76
Vin Diesel101.64
Lionel Messi (Leo Messi)89.03
Justin Bieber78.72
Will Smith75.44
Harry Potter and the Deathly Hallows75.28
Michael Jackson75.01
Taylor Swift74.44
Bob Marley73.82
Manchester United FC73.73
Mr. Bean72.95

© Statista 2017

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The statistic shows the Facebook fan pages with the most supporters as of August 2017. During that month, singer Shakira had the sixth-most popular site on Facebook, having accumulated more than 104 million fans on the social network. Brand presence on social media is a serious business - global search and social ad expenditure is projected to increase by 12.4 percent between 2016 and 2021, with Facebook accounting for the majority of social network advertising revenues worldwide. According to a survey of global social media users in July 2016, the main reasons why consumers follow brands on social media was their interest in the product and service, followed by the chance for promotions and third, entertainment.
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Release date
August 2017
Survey time period
August 2017

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