Most popular Facebook fan pages as of February 2017, based on number of fans (in millions)

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Number of fans on Facebook in millions
Facebook for Every Phone498.88
Facebook184.15
Cristiano Ronaldo 119.57
Shakira104.49
Coca-Cola102.8
Vin Diesel101.22
FC Barcelona95.84
Real Madrid CF94.78
Eminem90.94
Lionel Messi (Leo Messi)87.91
YouTube81.92
Rihanna81.87
Justin Bieber77.97
Michael Jackson75.42
Harry Potter and the Deathly Hallows75.42
Will Smith74.85
Taylor Swift74.65
Bob Marley74.35
Manchester United FC72.51
Katy Perry70.6
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About This Statistic

The statistic shows the Facebook fan pages with the most supporters as of February 2017. During that month, singer Shakira had the fourth-most popular site on Facebook, having accumulated more than 104 million fans on the social network.


Social media presence – additional information

October 24, 2014 marked the day that the Queen of the United Kingdom sent her first tweet via the British Monarchy Twitter account. However, by October 2014, the Queen was already behind the trend for world leaders forging a presence on social media. The list of the most popular world leaders on Twitter as of June 2014, contains presidents, prime ministers and royalty from around the globe. Top of the list and dominating the rest of the field, was the president of the United States, Barack Obama with 43.71 million Twitter follows. The second most popular world leader on was the leader of the Catholic Church, Pope Francis with 14.11 million Twitter followers. In comparison, the United Kingdom’s Prime Minister account, which at the time was held by David Cameron, proved to be one of the least popular world leaders, with only 2.68 million Twitter followers.

The popularity of a television shows whether it is a one off event such as an annual award show or a live sports game can be measured via social media and regular television series are no exception. The most popular television series during the 2013-2014 season were measured by average number of tweets in the United States from three hours before, during and three hours after airing. ABC’s teen drama mystery-thriller series ‘Pretty Little Liars’ was ranked first with an online buzz volume of 675,000 tweets per telecast. AMC’s ‘The Walking Dead’ came in second place with 576,000 tweets per telecast and AMC’s last series of ‘Breaking Bad’ rounded off the top three with 521,000 tweets per telecast.

Retailers have also recognized the importance of social media presence and Instagram is another social network which has been utilized aside from Twitter and Facebook. The most popular retailers ranked by Instagram upstream traffic as of August 2013, worldwide included the likes of Apple.com, Urbanoutfitters.com and Footlooker.com. As of August 2013, the most popular retailer was Vine.com which received 3.41 percent of its website traffic from Instagram.

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