Revenue of McDonald's in Germany 2006-2018

In 2018, McDonald’s revenue in Germany amounted to an estimated 3.47 billion euros, an increase on last year’s figure. McDonald’s is one of the most popular fast food restaurants in the world and Germany is no exception.

McDonald’s in Germany

Despite McDonald’s international long-term success and popularity, at the same time the brand has had to battle various challenges in recent decades: changing attitudes towards fast food and meat consumption, growing awareness of fair trade and organic products, attention to healthy lifestyles and general growing competition in the restaurant industry, to name just a few examples. In Germany, surveys on the population’s frequency of eating at McDonald’s showed that the largest share of respondents actually never ate there. Sometimes McDonald’s customers also went to Burger King. In terms of age, most McDonald’s visitors were aged 20 to 29 years.

Fast food is less healthy today

Based on recent studies, fast food has become less healthy since the 1980s, with both portion sizes and calorie counts growing. McDonald’s was among the fast food chains studied. It still remains the most visited fast food restaurant in Germany.