- Media & Advertising›
- Advertising & Marketing ›
McDonald's: brand value 2006-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
McDonald's: brand value 2006-2018
McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
The graph shows the global value of McDonald's brand from 2006 to 2018. Starting with a value of 28.99 billion U.S. dollars in 2006, McDonald's reached 126.04 billion U.S. dollars by 2018.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.
McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
| Value in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Value in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The graph shows the global value of McDonald's brand from 2006 to 2018. Starting with a value of 28.99 billion U.S. dollars in 2006, McDonald's reached 126.04 billion U.S. dollars by 2018.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.
Show moreMcDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
-
Figures for the period 2006 to 2013 come from earlier reports.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
-
Figures for the period 2006 to 2013 come from earlier reports.
Figures have been rounded.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Food advertising in the United States
- 99 page/s
- English
- pptx
- Detailed references
Everything On "Food advertising in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Quick service restaurant brands: McDonald's"
- Overview
The most important statistics
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2018
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)McDonald's: brand value 2006-2018
- Sales of the leading chain restaurants in the United States in 2017 (in billion U.S. dollars)Sales of the leading chain restaurants in the U.S. in 2017
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by systemwide sales (in billion U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2017, by systemwide sales
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by sales per unit (in million U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2017, by sales per unit
- Leading quick service restaurant (QSR) chains in the United States in 2017, by number of units Leading quick service restaurant chains in the U.S. in 2017, by number of units
- Advertising spending
The most important statistics
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)Ad spend of selected restaurants in the U.S. 2017
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)McDonald's: ad spend 2014-2018
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)McDonald's: ad spend in the U.S. 2009-2017
- Advertising spending of McDonald's in Brazil in 1st half of 2016 and 2017 (in million Brazilian reals)Brazil: McDonald's advertising spending 2016-2017
- Consumer behavior
The most important statistics
- Share of Americans who visited McDonald's in the past 3 months in 2018, by ageShare of Americans who visited McDonald's 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2018*American customer satisfaction index: limited-service restaurants U.S. 2006-2018
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2018*American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2018
- Service attributes in McDonald's drive-thrus in the United States as of October 2018Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the populationFrequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generationShare of consumers who eat McDonalds in Australia 2018 by generation
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of McDonald's employees in France 2013-2016, by hierarchical position
- Distribution of McDonald's employees in France 2016, by age
- Distribution of McDonald's employees in France 2016, by year of seniority
- Distribution of McDonald's employees in France 2013-2016, by gender
- Quarterly revenue of McDonald's 2012-2018
- Total of McDonald's sales in France 2013-2016
- McDonald's brand perception in the United Kingdom (UK) 2015
- Global share of certified or recycled fiber-based packages at McDonald's 2012-2014
- McDonald's customers in Germany compared to population in 2017, by gender
- Number of farmers working for McDonald's in France 2014-2016
- Global McDonald's restaurant greenhouse gas emissions 2012-2016
- Global energy consumption by McDonald's 2012-2016
- McDonalds: ad spend in Canada 2012-2013
- BMW: brand value 2010-2018
- McDonald's customers' appreciation of fitness in Germany 2018
- Customers of McDonald's in Germany 2018, by age
- UniCredit: brand value Q1-Q4 2018
- Brand value of Brussels Airlines 2018-2019
- Leading commercial catering companies in France by turnover 2014-2015
- Arcos Dorados operating income 2017, by region
Studies
- Brand Value
- Brand Finance Global 500 - 2019
- Brandz - Top 50 most valuable Latin American brands 2018
- Italy 50 - 2017
- Italy 50 - 2018
- Sports brands
- Brands in Scandinavia
- Brand Finance Global 500 - 2017
- Brandz - Top 50 most valuable Latin American brands 2017
- Brand Finance Global 500 - 2016
- Brandz - Top 50 most valuable Latin American brands 2015
- Brand Finance Global 500 - 2015
- Brandz - Top 50 most valuable Latin American brands 2014
Statistics on "Quick service restaurant brands: McDonald's"
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Sales of the leading chain restaurants in the United States in 2017 (in billion U.S. dollars)
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by systemwide sales (in billion U.S. dollars)
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by sales per unit (in million U.S. dollars)
- Leading quick service restaurant (QSR) chains in the United States in 2017, by number of units
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Advertising spending of McDonald's in Brazil in 1st half of 2016 and 2017 (in million Brazilian reals)
- Share of Americans who visited McDonald's in the past 3 months in 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2018*
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2018*
- Service attributes in McDonald's drive-thrus in the United States as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the population
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generation
- Breakdown of employees working at McDonald's in France from 2013 to 2016, by hierarchical position
- Share of employees working at McDonald's in France in 2016, by age group
- Breakdown of employees working at McDonald's in France in 2016, by year of seniority
- Share of employees working at McDonald's in France from 2013 to 2016, by gender
- Quarterly revenue of McDonald's Corporation worldwide from 2012 to 2018 (in billion U.S. dollars)
- Total sales by McDonald's group in France from 2013 to 2016 (in billion euros excl. VAT)
- Words used to describe the brand image of McDonald's in the United Kingdom (UK) in 2015*
- Share of certified or recycled fiber-based packages in McDonald's restaurants from 2012 to 2014
- Share of McDonald's customers compared to population in Germany as of 2017, by gender
- Number of farmers under contract with McDonald's in France between 2014 and 2016
- Greenhouse gas emissions from McDonald's company-owned restaurants from 2012 to 2016 (in megatons of carbon dioxide equivalents)
- Energy consumption at McDonald's company-owned restaurants from 2012 to 2016 (in gigawatt hours)*
- McDonalds Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- BMW's global brand value from 2010 to 2018 (in billion U.S. dollars)
- Reported approval of the statement "I use many opportunities to stay fit." among McDonald's customers and the total population in Germany in 2018 (in %)
- Share of McDonald's customers compared to the population in Germany in 2018, by age
- Brand value* of UniCredit from 1st quarter to 4th quarter 2018 (in million euros)
- Brand value of Brussels Airlines from the 1st quarter 2018 to the 1st quarter 2019 (in million euros)*
- Ranking of the main commercial catering companies in France in 2014 and 2015, by turnover (in million euros)
- Operating income of Arcos Dorados Holdings in 2017, by region (in million U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.