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McDonald's: brand value 2006-2019
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McDonald's: brand value 2006-2019
McDonald's global brand value from 2006 to 2019 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 5, 2019
The graph shows the global value of McDonald's brand from 2006 to 2019. Starting with a value of 28.99 billion U.S. dollars in 2006, McDonald's reached 130.37 billion U.S. dollars by 2019.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.
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by A. Guttmann,
last edited
Aug 5, 2019
The graph shows the global value of McDonald's brand from 2006 to 2019. Starting with a value of 28.99 billion U.S. dollars in 2006, McDonald's reached 130.37 billion U.S. dollars by 2019.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
-
Figures for the period 2006 to 2018 come from earlier reports.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
-
Figures for the period 2006 to 2018 come from earlier reports.
Figures have been rounded.
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Statistics on "Quick service restaurant brands: McDonald's"
- Overview
The most important statistics
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2019
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)Most valuable fast food brands worldwide in 2019
- McDonald's global brand value from 2006 to 2019 (in billion U.S. dollars)McDonald's: brand value 2006-2019
- Leading chain restaurants in the United States in 2018, by sales (in billion U.S. dollars)Sales of the leading chain restaurants in the U.S. in 2018
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by systemwide sales
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by sales per unit (in million U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by sales per unit
- Leading quick service restaurant (QSR) chains in the United States in 2018, by number of units Leading quick service restaurant chains in the U.S. in 2018, by number of units
- Advertising spending
The most important statistics
- Advertising spending of selected restaurant chains in the United States in 2018 (in million U.S. dollars)Ad spend of selected restaurants in the U.S. 2018
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)McDonald's: ad spend 2014-2018
- McDonald's Corporation advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)McDonald's: ad spend in the U.S. 2009-2018
- Advertising spending of McDonald's in Brazil in 2017 and 2018 (in million Brazilian reals)Brazil: McDonald's advertising spending 2017-2018
- Consumer behavior
The most important statistics
- Share of Americans who visited McDonald's in the past 3 months in 2018, by ageShare of Americans who visited McDonald's 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019*American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019
- Service attributes in McDonald's drive-thrus in the United States as of October 2018Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the populationFrequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generationShare of consumers who eat McDonalds in Australia 2018 by generation
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Statistics
- Distribution of McDonald's employees in France 2013-2016, by gender
- Distribution of McDonald's employees in France 2016, by year of seniority
- Distribution of McDonald's employees in France 2013-2016, by hierarchical position
- Distribution of McDonald's employees in France 2016, by age
- Global energy consumption by McDonald's 2012-2017
- McDonald's customers in Germany compared to population in 2017, by gender
- Number of farmers working for McDonald's in France 2014-2016
- Total of McDonald's sales in France 2013-2016
- McDonald's brand perception in the United Kingdom (UK) 2015
- McDonalds: ad spend in Canada 2012-2013
- Quarterly revenue of McDonald's 2012-2018
- Global share of certified or recycled fiber-based packages at McDonald's 2012-2014
- Customers of McDonald's in Germany by number of children 2018
- Employees of McDonald's Spain 2010-2014, by type of contract
- Italy: McDonald´s dismissed employees 2013-2015
- Global McDonald's restaurant greenhouse gas emissions 2012-2017
- Global brand value of Louis Vuitton from 2016 to 2019
- Leading commercial catering companies in France by turnover 2014-2015
- Frequency of McDonald's visits of singles in Germany in 2018
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Statistics on "Quick service restaurant brands: McDonald's"
- Brand value of the most valuable companies worldwide in 2019
- Most valuable fast food brands worldwide in 2019
- McDonald's: brand value 2006-2019
- Sales of the leading chain restaurants in the U.S. in 2018
- Leading quick-service restaurant chains in the U.S. in 2018, by systemwide sales
- Leading quick-service restaurant chains in the U.S. in 2018, by sales per unit
- Leading quick service restaurant chains in the U.S. in 2018, by number of units
- Ad spend of selected restaurants in the U.S. 2018
- McDonald's: ad spend 2014-2018
- McDonald's: ad spend in the U.S. 2009-2018
- Brazil: McDonald's advertising spending 2017-2018
- Share of Americans who visited McDonald's 2018, by age
- American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019
- Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonalds in Australia 2018 by generation
- Distribution of McDonald's employees in France 2013-2016, by gender
- Distribution of McDonald's employees in France 2016, by year of seniority
- Distribution of McDonald's employees in France 2013-2016, by hierarchical position
- Distribution of McDonald's employees in France 2016, by age
- Global energy consumption by McDonald's 2012-2017
- McDonald's customers in Germany compared to population in 2017, by gender
- Number of farmers working for McDonald's in France 2014-2016
- Total of McDonald's sales in France 2013-2016
- McDonald's brand perception in the United Kingdom (UK) 2015
- McDonalds: ad spend in Canada 2012-2013
- Quarterly revenue of McDonald's 2012-2018
- Global share of certified or recycled fiber-based packages at McDonald's 2012-2014
- Customers of McDonald's in Germany by number of children 2018
- Employees of McDonald's Spain 2010-2014, by type of contract
- Italy: McDonald´s dismissed employees 2013-2015
- Global McDonald's restaurant greenhouse gas emissions 2012-2017
- Global brand value of Louis Vuitton from 2016 to 2019
- Leading commercial catering companies in France by turnover 2014-2015
- Frequency of McDonald's visits of singles in Germany in 2018
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