McDonald's: brand value 2006-2022
In a 2022 ranking of brands by their value, McDonald's placed sixth, at nearly 197 billion U.S. dollars, with an increase in value by 27 percent compared to previous year.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s no longer generates the largest proportion of its revenue domestically, with takings of under eight billion U.S. dollars in the United States in 2020, compared to 9.5 billion dollars internationally. The United States is, however, the region with the highest number of individual restaurants with a total of 13,837 McDonald’s units throughout the country in 2019, in comparison to just under 3,787 in China, the country with the highest amount of restaurants in the Asia Pacific region. In 2020, there was a total of 39,198 company-operated and franchised McDonald’s restaurants around the world, roughly six thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable U.S. brands of 2021 based on brand value, with its brand value of 154.92 billion U.S. dollars placing it ninth on the list. The company reported spending roughly 650 million U.S. dollars on advertising worldwide in 2020.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 19.2 billion U.S. dollars in 2020.Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s no longer generates the largest proportion of its revenue domestically, with takings of under eight billion U.S. dollars in the United States in 2020, compared to 9.5 billion dollars internationally. The United States is, however, the region with the highest number of individual restaurants with a total of 13,837 McDonald’s units throughout the country in 2019, in comparison to just under 3,787 in China, the country with the highest amount of restaurants in the Asia Pacific region. In 2020, there was a total of 39,198 company-operated and franchised McDonald’s restaurants around the world, roughly six thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable U.S. brands of 2021 based on brand value, with its brand value of 154.92 billion U.S. dollars placing it ninth on the list. The company reported spending roughly 650 million U.S. dollars on advertising worldwide in 2020.
