McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the largest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion U.S. dollars in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion U.S. dollars.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the largest proportion of its revenue domestically, with takings of eight billion U.S. dollars in the United States in 2017. The United States is also the region with the highest number of individual restaurants with a total of 14,027 McDonald’s units throughout the country in 2017, in comparison to just under 3,000 in Japan, the country with the highest amount of restaurants in the Asia Pacific region. In 2017, there was a total of 37,241 company-operated and franchised McDonald’s restaurants around the world, almost five thousand more than there were in 2010.
McDonald’s is also in the top ten most valuable North American brands of 2018 based on company value, with its brand value of 126.04 billion U.S. dollars placing it seventh on the list. The company reported spending 633.1 million U.S. dollars on advertising worldwide in 2017.