In comparison to other countries, Sweden’s TV broadcasting began relatively late, officially started in 1956 by the government and initiated by Radiotjänst. Television was available free of advertising and funded by license fees. After another public service TV station was established, the first commercial channel – TV3 – started broadcasting in 1987. Today, the Swedish television market is dominated by four companies. Nordic Entertainment Group generating the most revenue (almost 12 billion Swedish kronor), followed by the public broadcaster Sveriges Television AB (SVT), Bonnier’s TV4 Group, and media company Discovery Networks Sweden. As measured by the audience share of television channels in Sweden, the public service station SVT1, commercial channel TV4, as well as SVT2 were most popular.
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In the following 7 chapters, you will quickly find the 40 most important statistics relating to "TV market in Sweden".