Germany: social media penetration 2018-2027
By 2027, it is estimated that 87.77 percent of Germany's population will be using social media. As of 2022, social media usage had a penetration rate of 72.57 percent, up by around three percent in 2021.
In 2019, Facebook had a leading position among social networks in Germany, with 64 percent of German internet users reportedly being active on the platform. As of July 2021, Facebook was counting roughly 43 million users in the country. Male German users aged between 25 and 34 years old made up the largest demographic group on Facebook, while women of the same age who used the platform were 13.6. In 2026, Facebook's penetration rate in Germany is expected to be 64.57 percent.
In 2019, Facebook had a leading position among social networks in Germany, with 64 percent of German internet users reportedly being active on the platform. As of July 2021, Facebook was counting roughly 43 million users in the country. Male German users aged between 25 and 34 years old made up the largest demographic group on Facebook, while women of the same age who used the platform were 13.6. In 2026, Facebook's penetration rate in Germany is expected to be 64.57 percent.
