Forecast of the social network user penetration rate in Germany 2017-2025

This statistic displays the social network user penetration rate in Germany from 2017 to 2020, with a forecast till 2025. In 2025, the share of monthly active social network users is projected to reach 54.38 percent of the total population. The data presented covers the share of the population that uses any social network via any device.
Facebook had a leading position among social networks in Germany. It had the biggest market share of unique users among social media and micro-blogging sites. The same is true for the number of page visits. Facebook's prevalence on the market is also illustrated by the fact the it's penetration rate closely follows that of the overall social network penetration rate. In 2025, Facebook's penetration rate in Germany is expected to be 40.14 percent. In December 2017, the average time spent per person on Facebook was also by far the highest compared with other platforms.