Germany: social media penetration 2017-2026

In 2026, the share of monthly active social network users based in Germany is projected to reach 85.56 percent of the total internet users population. In 2021, social network user penetration in Germany interested 68.9 percent of the country's internet users.

In 2019, Facebook had a leading position among social networks in Germany, with 64 percent of German internet users reportedly being active on the platform. As of July 2021, Facebook was counting roughly 43 million users in the country. Male German users aged between 25 and 34 years old made up the largest demographic group on Facebook, while women of the same age who used the platform were 13.6. In 2026, Facebook's penetration rate in Germany is expected to be 64.57 percent.