After the surge of products purchases in 2020, the Italian e-commerce industry saw product purchases reach almost 34 billion euros as of 2022. In turn, purchases of services amounted to 11.9 billion euros, up from the previous year.
Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros)
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Statistics on E-commerce in Italy
Market overview
8
- Premium Statistic E-commerce revenue in Italy 2009-2021
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2021
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2021
- Premium Statistic Cross-border e-commerce share in Italy 2019-2021
- Premium Statistic Main cross-border online shopping origin markets in Italy 2021, by market share
E-commerce adoption
4
Leading platforms
6
- Basic Statistic Italy: Top 10 online stores
- Premium Statistic Leading groceries websites in Italy 2022, based on visit share
- Basic Statistic Leading games websites in Italy 2022, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2022, based on visit share
- Premium Statistic Leading e-commerce and shopping websites in Italy 2022, based on visit share
- Premium Statistic Leading coupons and rebates websites in ltaly 2022, based on visit share
Segments
6
- Premium Statistic Value of e-commerce purchases in Italy 2018-2022, by type
- Premium Statistic Distribution of e-commerce revenue in Italy 2021, by sector
- Premium Statistic Fashion e-commerce revenue in Italy 2017-2025, by segment
- Premium Statistic Value of furniture and home living e-commerce in Italy 2017-2021
- Premium Statistic Value of beauty and cosmetics e-commerce in Italy 2017-2021
- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2022
Online shopping
5
- Premium Statistic Online retail users in Italy 2017-2025
- Premium Statistic Share of retail website visits and orders in Italy 2022, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
Payment methods
4
- Premium Statistic Most common online payments by type in Italy 2022
- Premium Statistic Most used online payments by brand in Italy 2022
- Premium Statistic Most popular payment methods for online purchases in Italy 2021
- Premium Statistic Most popular methods of payment for online purchases in Italy 2021
Further related statistics
15
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Brazil: online purchasing via PC share 2013-2018
- Incidence of friends' suggestion on online purchase in Italy Q1 2018, by product
- Monthly number of online purchases in Denmark 2019-2020
- B2C e-commerce volume in the United States 2006-2016
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Number of monthly web visits on Shopee SEA 2020, by country
- Leading international e-commerce sites Singapore Q1 2022, by monthly visits
- Share of consumers willing to pay a fee for faster delivery of online orders UK 2017
- Event tickets: Online purchasing in Great Britain 2019, by demographic
- Apple, Inc.: Share of e-commerce revenues in total revenues 2020
- Drivers of online purchases in Brazil 2022
- Mexico: online platforms to do Christmas shopping 2020
- Product categories most shopped online in foreign stores in Estonia 2022
Further Content: You might find this interesting as well
Statistics
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Brazil: online purchasing via PC share 2013-2018
- Incidence of friends' suggestion on online purchase in Italy Q1 2018, by product
- Monthly number of online purchases in Denmark 2019-2020
- B2C e-commerce volume in the United States 2006-2016
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Number of monthly web visits on Shopee SEA 2020, by country
- Leading international e-commerce sites Singapore Q1 2022, by monthly visits
- Share of consumers willing to pay a fee for faster delivery of online orders UK 2017
- Event tickets: Online purchasing in Great Britain 2019, by demographic
- Apple, Inc.: Share of e-commerce revenues in total revenues 2020
- Drivers of online purchases in Brazil 2022
- Mexico: online platforms to do Christmas shopping 2020
- Product categories most shopped online in foreign stores in Estonia 2022
Osservatori Digital Innovation. (May 24, 2022). Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. "Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros)." Chart. May 24, 2022. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. (2022). Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. "Value of E-commerce Purchases in Italy from 2018 to 2022, by Type (in Billion Euros)." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation, Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros) Statista, https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/ (last visited March 26, 2023)
Value of e-commerce purchases in Italy from 2018 to 2022, by type (in billion euros) [Graph], Osservatori Digital Innovation, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/