• Share of population purchasing online by educational level 2016-2017 | Italy

E-Commerce›
Key Figures of E-Commerce›
Italy: share of population purchasing online 2016-2017, by educational level

Premium

Share of population purchasing online in Italy between 2016 and 2017, by education level
Exclusive Premium Statistic

Italy: share of population purchasing online 2016-2017, by educational level

This statistic illustrates the results of a survey whose aim was to find out the share of population purchasing online in Italy as of 2016 and 2017, broken down by educational level. During the survey period, it was found that 56 percent of the individuals with an upper and post-secondary school diploma have purchased online as of 2017. In the same year, 30 percent of respondents holding a university degree declared to buy online.

Show more

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

This statistic illustrates the results of a survey whose aim was to find out the share of population purchasing online in Italy as of 2016 and 2017, broken down by educational level. During the survey period, it was found that 56 percent of the individuals with an upper and post-secondary school diploma have purchased online as of 2017. In the same year, 30 percent of respondents holding a university degree declared to buy online.

Show more

Show sources information; Show publisher information
Release date: September 2016

Region: Italy
Survey time period: February 17 to March 2, 2016; September 9-18, 2017
Special properties: Count of respondents: 2,599 as of 2016 and 1,785 as of 2017
Method of interview: Online survey

More information

Other interesting statistics

EU5: smartphone buyer penetration as of March 2014, by country

EU5: smartphone buyer penetration as of March 2014, by country

EU5: smartphone buyer penetration as of March 2014, by country

Projected digital buyer penetration in Italy 2014-2017

Projected digital buyer penetration in Italy 2014-2017

Projected digital buyer penetration in Italy 2014-2017

EU5: number of smartphone users who accessed mobile retail 2013

EU5: number of smartphone users who accessed mobile retail 2013

EU5: number of smartphone users who accessed mobile retail 2013

E-commerce spending per capita in Italy 2012-2017

E-commerce spending per capita in Italy 2012-2017

E-commerce spending per capita in Italy 2012-2017

Digital Market Outlook: e-commerce revenue in Italy 2016-2022

Digital Market Outlook: e-commerce revenue in Italy 2016-2022

Digital Market Outlook: e-commerce revenue in Italy 2016-2022

Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022

Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022

Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Online shopping in Italy "

Market overview

The most important statistics

Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*Online retail sales in selected European countries 2013-2016
Internet retail spending in selected European countries in 2014 and 2015, by device*Online retail spending in selected European countries 2014-2015, by device
Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via tablets in selected European countries 2014-2015
E-commerce turnover in Italy from 2004 to 2015 (in billion of euros) Italy: e-commerce turnover from 2004-2015
E-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022, by segment
Distribution of e-commerce turnover in Italy in 2016, by industryItaly: distribution of e-commerce turnover 2016, by industry
Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015Europe: online retailing sales growth via tablet devices 2015

Expenditure

The most important statistics

Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
Average online expenditure on intangible goods in Italy in 2016, by device (in euros)Italy: average online expenditure 2016, by device
Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among android users 2014-2015, by device
Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among IOS users 2014-2015, by device
Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017

Demographics

The most important statistics

Number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in Italy 2016-2022
Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
Number of clothes and shoes e-commerce users in Italy from 2016 to 2022, by segment (in millions)Digital Market Outlook: clothes & shoes e-commerce users Italy 2016-2022
Consumer electronics and physical media e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: electronics & media e-commerce revenue in Italy 2016-2022
Food and cosmetics e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022
Number of furniture and home appliances e-commerce users in Italy from 2016 to 2022, by segment (in millions)Digital Market Outlook: furniture & appliances e-commerce users in Italy 2016-2022
Share of population purchasing online in Italy in 2016 and 2017, by age Italy: share of population purchasing online 2016-2017, by age
Share of population purchasing online in Italy between 2016 and 2017, by education levelItaly: share of population purchasing online 2016-2017, by educational level

Consumers’ preferences

The most important statistics

Share of the leading factors affecting the choice of online purchase in Italy in 2015Survey: leading factors for online purchase in Italy in 2015
Share of reasons why consumers begin their online shopping journey in Italy in 2015Italy: top reasons to begin with online shopping in 2015
Share of reasons why consumers begin online shopping in Italy in 2015, by ageItaly: top reasons for shopping in 2015, by age
Share of the main reasons to use internet to shop for clothes in Italy in 2015Italy: main reasons to use internet to shop in 2015
Share of individuals who purchase clothing items online in Italy in 2016, by ageItaly: individuals buying clothing items online in 2016, by age
What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?Italy: reasons for online purchase of jewelry during Christmas 2015
Which are the main reasons why you prefer purchasing furnishing articles online?Survey: top 5 reasons to buy furnishing articles online in Italy in 2016
Share of individuals who purchase household linen online in Italy in 2016, by ageItaly: individuals buying household linen online in 2016, by age

Mobile shopping

The most important statistics

Smartphone buyer penetration in Europe as of March 2014, by countryEU5: smartphone buyer penetration as of March 2014, by country
Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via smartphones in selected European countries 2014-2015
Distribution of online retail spending in selected European countries in 2014 and 2015, by device*Online retail spending distribution in selected European countries 2014-15, by device
Share of online retail spending via smartphones in selected European countries in 2014 and 2015Online retail spending share via smartphones in selected European countries 2014-2015
European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)EU5: number of smartphone users who accessed mobile retail 2013
Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age groupItaly: share of users purchasing online via mobile devices 2016-2017, by age group
Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015Europe: online retailing sales growth via smartphones 2015

Other figures

The most important statistics

Share of services which can improve in-store purchasing experience in Italy in 2015Survey: services to improve in-store purchasing in Italy in 2015
How do you use social media while shopping?Survey: social media characteristics and online purchasing in Italy in 2016
Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016Survey: drivers for affiliation to a specific retailer in Italy in 2016
How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*Online customer satisfaction with the post-purchase experience in Italy in 2015
How did you pay when shopping online?*Italy: payment methods used for online shopping in the last year 2016
Most common places of delivery of good purchased online in Italy 2016, by locationItaly: delivery points of goods purchased online in 2016, by location
Which of the following services/goods will you purchase the next months?* Italy: purchase intentions of goods and services in the next months 2016

Related Studies: Available to Download in PDF or PPTX Format

Online shopping in Italy

All Information
in one Presentation

Online shopping in Italy

119 page/s
English
pptx
Detailed references

Everything On "Online shopping in Italy " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar