Origin of web traffic for the leading online merchants in Italy 2017

This statistic illustrates the results of a survey whose aim was to determine the origin point of website traffic for the most visited online merchants in Italy in 2017. According to the findings, around 35 percent of the websites traffic was originated from direct visits to the merchants' websites, whereas some five percent of the websites traffic derived from social media.

Origin of the website traffic for leading online merchants in Italy in 2017

Share of traffic orginated
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Source

Release date

November 2018

Region

Italy

Survey time period

2017

Number of respondents

200 respondents

Special properties

online merchants

Method of interview

Online survey

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Statistics on "Online shopping in Italy "

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