The statistic shows the daily peak number of viewers of Rio 2016 Olympics in Canada. On August 14, 2016, the CBC recorded a peak number of 6.9 million Canadian viewers who tuned in to watch Andre De Grasse win bronze in the Men's 100m race.
Olympic’s TV coverage in Canada – additional information
Between August 5, 2016 and August 21, 2016, the Rio 2016 Olympics drew a total of 32 million Canadian TV viewers. While most of the popular games revolved around field events, the event with the highest number of daily TV viewers took place on August 18, with more than seven million people witnessing the Canadian sprinter Andre De Grasse win silver in the Men’s 200m race. Trailing slightly behind was another event featuring De Grass in the Men’s 100m on August 14, with 6.9 million viewers.
The Olympics viewing was not only limited to TV; many fans tuned in through other channels and supported their teams on social media. Between Friday’s Opening Ceremony and Sunday night, the broadcaster’s opening weekend digital coverage via CBC.ca/Olympics raked in nearly 24 million page views and more than three million video views. The Olympics fever continued with a strong online presence, as the TeamCanada hashtag generated almost 490 million online impressions during the 2016 Rio Olympics.
With regards to the Olympic Games TV coverage, the Winter Olympics, in general, attracted more Canadian viewers than the Summer Olympics. Sochi 2014, for example, recorded an average of 1.5 million viewers, whereas there were 1.27 million Rio viewers in Canada. Compared to the last Summer Olympics in London, Rio Olympics were slightly in lead, in terms of total viewers, but the average number of viewers of the Opening Ceremony dropped from six million in 2012 to four million in 2016.
Daily peak number of TV viewers of Rio 2016 Olympics in Canada in August 2016
Peak number of viewers in millions
August 5 (Opening Ceremony - Team Canada enters the stadium)
August 6 (Canada wins bronze in the Women’s 4x100m freestyle relay)
August 7 (Penny Oleksiak wins the silver medal in the Women’s 100m butterfly)
August 8 (Women’s 100m breaststroke final)
August 9 (Michael Phelps wins gold in the Men’s 200m butterfly)
August 10 (Santo Condorelli swims in the 100m freestyle final)
August 11 (Penny Oleksiak wins gold in the Women’s 200m freestyle)
August 12 (Women’s 800m freestyle final)
August 13 (Canada competes in the Women’s 4x100m medley relay)
August 14 (Andre De Grasse wins bronze in the Men’s 100m)
August 15 (Men's pole vault final)
August 16 (Derek Drouin wins gold in men's high jump)
August 17 (De grasse challenges Bolt in the men's 200m semifinals)
August 18 (De grasse wins silver in the men's 200m)
August 19 (Bolt wins gold with Jamaica's men's 4x100m realy team)
August 20 (Melissa Bishop finishes just off the podium in the women's 800m)
August 21 (Tokyo 2020 preview during the Closing Ceremony)
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CBC/Radio-Canada. (August 23, 2016). Daily peak number of TV viewers of Rio 2016 Olympics in Canada in August 2016 [Graph]. In Statista. Retrieved December 03, 2022, from https://www.statista.com/statistics/592725/olympics-daily-viewership-canada/
CBC/Radio-Canada. "Daily peak number of TV viewers of Rio 2016 Olympics in Canada in August 2016." Chart. August 23, 2016. Statista. Accessed December 03, 2022. https://www.statista.com/statistics/592725/olympics-daily-viewership-canada/
CBC/Radio-Canada. (2016). Daily peak number of TV viewers of Rio 2016 Olympics in Canada in August 2016. Statista. Statista Inc.. Accessed: December 03, 2022. https://www.statista.com/statistics/592725/olympics-daily-viewership-canada/
CBC/Radio-Canada. "Daily Peak Number of Tv Viewers of Rio 2016 Olympics in Canada in August 2016." Statista, Statista Inc., 23 Aug 2016, https://www.statista.com/statistics/592725/olympics-daily-viewership-canada/
CBC/Radio-Canada, Daily peak number of TV viewers of Rio 2016 Olympics in Canada in August 2016 Statista, https://www.statista.com/statistics/592725/olympics-daily-viewership-canada/ (last visited December 03, 2022)