Weekly readers of national daily newspapers in Denmark 2018-2022

In 2022, Politiken was the largest daily newspaper in Denmark, with 501 thousand weekly readers that year. Jyllands-Posten had the second highest reach in Denmark.

The media company Berlingske Media

B.T. reports on general news, for example politics and sports. Its headquarter is in Copenhagen and belongs to Berlingske Media. The media company also publishes the newspapers Berlingske and Weekendavisen, as well as the financial news website Euroinvestor. Additionally, it operates the news and debate radio channel 24syv. In 2023 the title became a digital-only therefore it is no longer reported in this study.

Print vs. online newspapers

As in other media types, the traditional way of newspaper reading is by and by replaced by the digital medium. While more than half of the people in Denmark read print newspapers in 2010, the share amounted to only 38 percent in 2017. By contrast, 84 percent of individuals stated to use the online version that year.