Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Levels of comfort with data collection by online marketplaces in Sweden 2016

Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016

Levels of comfort with data collection by online marketplaces in Sweden 2016 The statistic shows the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in Sweden as of April 2016. During the survey period, it was found that 22 percent of respondents reported that they were very uncomfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Show more

Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016

Share of respondents
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The statistic shows the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in Sweden as of April 2016. During the survey period, it was found that 22 percent of respondents reported that they were very uncomfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Show more
Release date
June 2016
Region
Sweden
Survey time period
April 9 to April 18, 2016
Number of respondents
1,035 respondents
Age group
15 years and older
Method of interview
Face-to-face interview
Supplementary notes
Original survey question: "To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Internet usage in Sweden"
  • Internet access and usage frequency
The most important statistics
  • Mobile internet penetration
  • Internet speed
  • Domain usage
  • Social media
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.