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Levels of comfort with data collection by online marketplaces in Sweden 2016

Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016

by Statista Research Department, last edited Jun 9, 2016
Levels of comfort with data collection by online marketplaces in Sweden 2016 The statistic shows the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in Sweden as of April 2016. During the survey period, it was found that 22 percent of respondents reported that they were very uncomfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
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Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016

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