View on companies' behavior regarding personal data in Sweden 2019

The statistic displays the result of a survey conducted in 2019 in Sweden on how respondents' views on a company would change based on different actions. The behavior which came first on the list with most positive reactions, according to 72 percent of participants, was that a company openly publishes data leaks and mishaps and suggests how to fix them. This received negative feedback from eight percent of participants. The behavior which came last on the list with least positive feedback, according to ten percent of participants, was that a company uses personal data and creates a digital profile. This received 57 percent negative reactions.

How does your view on a company change if they do the following?

PositiveNegativeDoes not affect my viewsDo not know
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period


Number of respondents

1,000 respondents

Age group

16-70 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "HUR PÅVERKAS DIN SYN PÅ ORGANISATIONER/FÖRETAG OM DE GÖR FÖLJANDE?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "The GDPR and personal data in the Nordic countries"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.