Levels of comfort with advertisements adjusted to personal interests in Sweden 2019

The statistic displays the result of a survey conducted in 2019 on users' views on receiving personalized advertisements online in Sweden. Most of the respondents (49 percent) never felt comfortable. The situation which came first with highest level of comfort, according to 18 percent of participants was receiving ads via email. The situation which came last on the list, according to one percent of participants was when playing games.

In which digital situation are you most comfortable with advertisements adjusted to your interests?

Share of respondents
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Sources

Release date

2019

Region

Sweden

Survey time period

2019

Number of respondents

1,000 respondents

Age group

16-70 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "I VILKEN SITUATION KÄNNER DU DIG MEST BEKVÄM MED REKLAM SOM ÄR ANPASSAD EFTER DIG OCH DINA INTRESSEN?"

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