Levels of comfort with advertisements adjusted to personal interests in Sweden 2019
The statistic displays the result of a survey conducted in 2019 on users' views on receiving personalized advertisements online in Sweden. Most of the respondents (49 percent) never felt comfortable. The situation which came first with highest level of comfort, according to 18 percent of participants was receiving ads via email. The situation which came last on the list, according to one percent of participants was when playing games.
