This statistic shows the attitudes towards private label and name brands among consumers in Canada as of March 2017. During the survey, 72 percent of the responding Canadians said that they prefer purchasing brand name products when they are on sale rather than purchasing private label products.
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Attitudes towards private labels and name brands in Canada 2017
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Attitudes towards private labels and name brands among consumers in Canada as of March 2017*
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This statistic shows the attitudes towards private label and name brands among consumers in Canada as of March 2017. During the survey, 72 percent of the responding Canadians said that they prefer purchasing brand name products when they are on sale rather than purchasing private label products.
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This statistic shows the attitudes towards private label and name brands among consumers in Canada as of March 2017. During the survey, 72 percent of the responding Canadians said that they prefer purchasing brand name products when they are on sale rather than purchasing private label products.
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- Release date
- June 2017
- Region
- Canada
- Survey time period
- January to March 2017
- Number of respondents
- 1,384 respondents
- Age group
- 18 years and older
- Special properties
- Consumers involved in household shopping
- Method of interview
- Online survey
- Supplementary notes
- * The statistic shows the share of respondents who answered "completely agree" and "agree."
More information
- Region
- Canada
- Survey time period
- January to March 2017
- Number of respondents
- 1,384 respondents
- Age group
- 18 years and older
- Special properties
- Consumers involved in household shopping
- Method of interview
- Online survey
- Supplementary notes
- * The statistic shows the share of respondents who answered "completely agree" and "agree."
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+Top personal care and beauty stores at which consumers regularly shop in Canada 2017
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Statistics on "Brands in Canada"
- Leaders
The most important statistics
- Leading brands in Canada in 2018, by brand value (in million Canadian dollars)Leading Canadian brands 2018, by brand value
- Leading authentic brands in Canada as of June 2017 (index score)Canada: leading authentic brands 2017
- Most influential brands in Canada in 2018 (index score)Canada's most influential brands 2018
- Leading company social campaigns supported by adults in Canada in 2017Canada support for brand social campaigns in 2017
- Percentage of consumers who have a positive opinion of selected brands in Canada as of January 2018Leading brands in Canada based on positive reputation among consumers 2018
- Brand loyalty
The most important statistics
- Leading loyalty programs according to consumers in Canada as of February 2018 (index score)Canada: consumers favorite loyalty programs 2018
- Number of memberships in customer loyalty programs in Canada in 2015 and 2017 (in millions)Canada: number of loyalty program memberships 2015-2017
- Distribution of memberships in customer loyalty programs in Canada in 2017, by sectorCanada: distribution of loyalty program memberships 2017, by sector
- Average number of loyalty programs enrolled in per program member in Canada in 2014 and 2017, by typeLoyalty program enrollment per program member in Canada 2014-2017, by type
- Share of consumers who were very satisfied with selected types of loyalty programs in Canada as of February 2017Canadian consumers who were satisfied with loyalty programs 2017, by type
- Most popular stores consumers use regularly for personal care and beauty shopping in Canada as of March 2017* Top personal care and beauty stores at which consumers regularly shop in Canada 2017
- Percentage of consumers who were members of selected loyalty programs in Canada as of January 2016Canada membership of selected loyalty programs 2016
- Leading reasons consumers break up with brands in Canada in 2017 Reasons consumers break up with brands Canada 2017
- Consumer perception
The most important statistics
- Agreement with statements about brands among consumers in Canada in 2017Canadian perceptions on brand loyalty 2017
- Brand trust and attitude towards product benefits among consumers in Canada as of 2016Brand trust and product benefits perception in Canada 2016
- Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016Online Canadians' attitude to location-based technology usage in stores in 2016
- Share of consumers planning on purchasing from local brands during the holiday season in Canada as of September 2016Consumers shopping locally during the holiday season in Canada 2016
- Importance of retailer reputation when shopping during the holiday season in Canada as of September 2016Importance of retailer reputation during the holiday season Canada 2016
- Consumer attitude towards loyalty programs in Canada as of February 2017Canada consumer perception of loyalty programs 2017
- Attributes ranked as very important when buying luxury goods by Canadian consumers as of February 2018Most important attributes when buying luxury goods in Canada in 2018
- Trust
The most important statistics
- Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2017Share of Canadians willing to pay more for trusted brand products 2015-2017
- Share of consumers who trust in selected brands in Canada in 2017 and 2018Leading trusted brands in Canada 2017-2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017Share of consumers who recall ads from trusted brands Canada 2017
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by genderShare of consumers who recall ads from trusted brands August 2017, by gender
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by age groupShare of Canadians willing to pay more for trusted brand products 2017, by age
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by genderShare of Canadians willing to pay more for trusted brand products 2017, by gender
- Private vs. brand label
The most important statistics
- Distribution of private label buyers in Canada as of 2016, by household sizeShare of private label buyers in Canada 2016, by household size
- Price advantage of private label compared to national brands in Canada from 2014 to 2016*Private label prices compared to national brands in Canada 2014-2016
- Attitudes towards private labels and name brands among consumers in Canada as of March 2017*Attitudes towards private labels and name brands in Canada 2017
- Frequency of buying private label products among consumers in Canada as of March 2017*Frequency of buying private label products among consumers in Canada 2017
- Private label dollar share of selected consumer packaged goods categories in Canada in 2017Private label dollar share of consumer packaged goods categories in Canada 2017
- Market share of private label health and beauty care (HABA) sales in Canada as of 2017, by product*Share of private label health and beauty market in Canada 2017, by product
- Market share of private label food sales in Canada as of 2017, by category*Share of private label health and beauty market in Canada 2017, by product
- Social media
The most important statistics
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)Most popular brands on Facebook in Canada 2019, by audience
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Leading brands on YouTube in Canada as of January 2019, by number of video views (in millions)Most popular brands on YouTube in Canada 2019, by video views
- Leading methods of interacting with companies online in Canada as of March 2016Leading methods of consumer online interaction with companies in Canada 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
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Statistics on the topic
Free statistics
- Most influential brands in Canada in 2018 (index score)
- Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016
- Which statement about store/private label brands best describes you?
- Leading brands for best customer experience online, ranked by consumers in the United Kingdom (UK) in 2014*
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Premium Statistics
- Leading brands in Canada in 2018, by brand value (in million Canadian dollars)
- Leading authentic brands in Canada as of June 2017 (index score)
- Leading company social campaigns supported by adults in Canada in 2017
- Percentage of consumers who have a positive opinion of selected brands in Canada as of January 2018
- Leading loyalty programs according to consumers in Canada as of February 2018 (index score)
- Number of memberships in customer loyalty programs in Canada in 2015 and 2017 (in millions)
- Distribution of memberships in customer loyalty programs in Canada in 2017, by sector
- Average number of loyalty programs enrolled in per program member in Canada in 2014 and 2017, by type
- Share of consumers who were very satisfied with selected types of loyalty programs in Canada as of February 2017
- Most popular stores consumers use regularly for personal care and beauty shopping in Canada as of March 2017*
- Percentage of consumers who were members of selected loyalty programs in Canada as of January 2016
- Leading reasons consumers break up with brands in Canada in 2017
- Agreement with statements about brands among consumers in Canada in 2017
- Brand trust and attitude towards product benefits among consumers in Canada as of 2016
- Share of consumers planning on purchasing from local brands during the holiday season in Canada as of September 2016
- Importance of retailer reputation when shopping during the holiday season in Canada as of September 2016
- Consumer attitude towards loyalty programs in Canada as of February 2017
- Attributes ranked as very important when buying luxury goods by Canadian consumers as of February 2018
- Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2017
- Share of consumers who trust in selected brands in Canada in 2017 and 2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by age group
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by gender
- Distribution of private label buyers in Canada as of 2016, by household size
- Price advantage of private label compared to national brands in Canada from 2014 to 2016*
- Attitudes towards private labels and name brands among consumers in Canada as of March 2017*
- Frequency of buying private label products among consumers in Canada as of March 2017*
- Private label dollar share of selected consumer packaged goods categories in Canada in 2017
- Market share of private label health and beauty care (HABA) sales in Canada as of 2017, by product*
- Market share of private label food sales in Canada as of 2017, by category*
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)
- Leading brands on YouTube in Canada as of January 2019, by number of video views (in millions)
- Leading methods of interacting with companies online in Canada as of March 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Attitudes towards new products among consumers in Canada as of March 2017*
- Distribution of consumer goods purchases in the United Kingdom (UK) in 2014, by online/offline channel
- Share of consumers who most value click-and-collect services in the United Kingdom (UK) in 2014, by age group
- Attitudes towards natural and environmentally friendly products among consumers in Canada as of March 2017*
- Consumers rating of their shopping experiences in the United Kingdom (UK) in 2014, by age group
- Attitudes towards over-the-counter health products among consumers in Canada as of March 2017*
- Factors prompting consumers to go into a store spontaneously in the United Kingdom (UK) in 2014, by gender
- Would you buy local food and beverages?
- Where consumers start their shopping journey in the United Kingdom (UK) in 2014, by age group
- Types of products purchased on most recent shopping trip among consumers in Canada as of December 2014
- Categories men and women prefer to browse and buy in store in the United Kingdom (UK) in 2014
- What retail channels are shopped the most for clothing in the U.S.?
- Distribution of preferences of different customer service channels in Denmark in 2015 and 2016
- Where did you make your most recent purchase?
- Online research activities performed prior to purchases in Ukraine in 2015
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