Monthly purchase channels of global shoppers worldwide 2016

This statistic presents the distribution of typical monthly purchases of global mobile shoppers as of August 2016, sorted by channel. During the survey period, it was found that 15 percent of monthly purchases of mobile shoppers were made via smartphone. Including in-store mobile payments, 31 percent of monthly purchases were made or facilitated through mobile devices.

Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel

Share of respondents
Online - via desktop/PC/laptop14%
Online - via smartphone15%
Online - via tablet7%
In-store purchase, paid with mobile9%
In-store purchase, paid with cash, credit/debit card, but not mobile44%
Over the phone via voice call5%
Other6%
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Sources

Release date

September 2016

Region

Worldwide

Survey time period

July 22 to August 17, 2016

Number of respondents

3,800 respondents

Age group

18 years and older

Special properties

mobile users who have purchased a product or service on mobile in the past 6 months

Method of interview

Online survey

Supplementary notes

Question: Thinking about your typical monthly purchases. Approximately what percentage of your purchases are made via the following channels?

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Statistics on "Mobile app monetization"

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