Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel

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Share of respondents
Online - via desktop/PC/laptop14%
Online - via smartphone15%
Online - via tablet7%
In-store purchase, paid with mobile9%
In-store purchase, paid with cash, credit/debit card, but not mobile44%
Over the phone via voice call5%

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Description Source More information
This statistic presents the distribution of typical monthly purchases of global mobile shoppers as of August 2016, sorted by channel. During the survey period, it was found that 15 percent of monthly purchases of mobile shoppers were made via smartphone. Including in-store mobile payments, 31 percent of monthly purchases were made or facilitated through mobile devices.
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Release date
September 2016
Survey time period
July 22 to August 17, 2016
Number of respondents
3,800 respondents
Age group
18 years and older
Special properties
mobile users who have purchased a product or service on mobile in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: Thinking about your typical monthly purchases. Approximately what percentage of your purchases are made via the following channels?

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