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Usage of social media by the tourism industry in the Netherlands 2013-2017

The statistic illustrates the share of the tourism industry using social media in the Netherlands from 2013 to 2017. 84 percent of the accommodation providers in the Netherlands used social media in 2017, compared to 2013 it was an increase of roughly ten percent. Looking at the food and beverage service activities, in 2013 the social media usage was roughly 65 percent and increased to 75 percent in 2016. The travel agencies used less social media with 90 percent in 2013 to 88 percent in 2017.
When looking at the behavior of international tourists who visited websites prior to their travel, it can be seen that accommodation providers were with roughly 70 percent mentioned as the website that has been visited prior to their travels. Approximately 30 percent of the respondents mentioned that they visited websites of attractions, events and museums, but only ten percent visited the website of travel organizations.

Share of the tourism industry using social media in the Netherlands from 2013 to 2017

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Source

Release date

December 2017

Region

Netherlands

Survey time period

2013 to 2017

Special properties

companies with ten or more employees

Supplementary notes

The figures have been taken from several publications.

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Statistics on "Inbound tourism in the Netherlands"

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