Inbound tourism forecast in the Netherlands 2014-2020

In 2018, the number of tourists surpassed the visitor volume of the previous years. A total of approximately 19 million tourists visited the Netherlands that year, an increase of approximately three million visitors in comparison to 2017. Moreover, it is forecasted that in 2019 and 2020 inbound tourism will continue to grow to 19 and 21 million tourists respectively.

Most of the individuals who travelled for holiday or business purposes to the Netherlands were from Germany, as roughly 5.24 million German tourists visited their neighboring country. Together with the Belgians and British they account for more than half of the total tourists visiting the Netherlands in 2017.

Tourist expenditure more than doubled

Year-on-year the tourism industry becomes more important for the Dutch economy. A total of approximately 78 billion euros was spent by tourists in 2018 (excluding outbound and other expenditure). An important part of this expenditure can be attributed to tourists from abroad; roughly 32.5 billion euros was spent by inbound tourists (45 billion euros of domestic expenditure). This is roughly twice as much when compared to 2010.  

Keukenhof remains popular as a visitor attraction

When looking at activities tourists from abroad undertake when they visit the Netherlands, one stands out; visiting the Keukenhof. Looking at the visitor flow of the Keukenhof, 20 percent of the visitors were domestic, 15 percent were German and ten percent came from the U.S, completing the top three. Volume of Chinese visitors that went to the Keukenhof decreased significantly, from 90,000 in 2017 to 60,000 in 2018.

Inbound tourism in the Netherlands from 2014 to 2018, with a forecast for 2019 and 2020

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Release date

December 2019



Survey time period

2014 to 2020

Supplementary notes

Figures have been taken from several publications and have been rounded.
** Forecast. The source mentioned that for 2019 the number of tourists increased with seven percent, meaning the number of tourists will highly likely reach 20 million.

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Statistics on "Travel and tourism in the Netherlands"

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