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Western Union: ad spend in the U.S. 2010-2015

The timeline shows advertising spending of Western Union in the United States in 2010, 2014 and 2015. The financial services and communications company invested 16.6 million U.S. dollars in advertising in the United States in 2010.

Western Union Company advertising spending in the United States in 2010, 2014 and 2015

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Source

Release date

September 2016

Region

United States

Survey time period

2010, 2014 and 2015

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for 2010 and 2014 come from an earlier article.

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