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Distribution of consumption value of cosmetics in Italy 2019, by distribution channel

In 2019, mass markets accounted for 41.2 percent of the consumption value of cosmetics in Italy, representing the main distributio channel. Perfumeries and pharmacies followed in the ranking, with 19.7 percent and 17.8 percent, respectively.

Distribution of consumption value of cosmetics in Italy in 2019, by distribution channel

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Source

Release date

June 2020

Region

Italy

Survey time period

2019

Supplementary notes

*Data include single brand stores.

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Statistics on "Skin care and make-up in Italy"

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