U.S. Amazon shopping journey start reasons 2016

Published by Statista Research Department, Jun 28, 2016
This statistic presents the most important reasons for online shoppers in the United States to start online shopping journey on Amazon as of April 2016. During the survey period, 79 percent of respondents who started their online shopping journey on Amazon stated they did so because of the variety of products offered on the shopping platform.

Reasons for online shoppers in the United States to start online shopping journey on Amazon as of April 2016

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Release date

June 2016

Region

United States

Survey time period

April 2016

Number of respondents

1,034 respondents

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