U.S. online grocery buyers by generation 2023

In 2023, millennials were the most likely to engage in grocery e-commerce in the U.S., with 86 percent reporting that they shopped for groceries on the internet. Gen Z was next, with 83 percent making online grocery purchases.

Share of consumers buying groceries online in the United States in 2023, by generational cohort

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

United States

Survey time period

April 2023

Number of respondents

17,683 respondents

Special properties

have purchased groceries online in the past 3 months

Citation formats

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Statistics on " Generational grocery shopping behavior in the U.S. "

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