U.S. online grocery buyers by generation 2022

In 2022, on average, 71 percent of shoppers were buying their groceries online. By generation, millennials were the most likely to engage in grocery e-commerce, with 77 percent reporting that they shopped for groceries on the internet.

Share of consumers buying groceries online in the United States in 2022, by generational cohort

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

United States

Survey time period

March 2022

Number of respondents

11,162 respondents

Special properties

have purchased groceries online in the past 3 months

Citation formats

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Statistics on " Generational grocery shopping behavior in the U.S. "

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Statistics on Generational grocery shopping behavior in the U.S.

Overview

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Grocery shopping

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Online grocery shopping

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