In 2023, millennials were the most likely to engage in grocery e-commerce in the U.S., with 86 percent reporting that they shopped for groceries on the internet. Gen Z was next, with 83 percent making online grocery purchases.
Share of consumers buying groceries online in the United States in 2023, by generational cohort
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Share of respondents
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PowerReviews. (April 15, 2023). Share of consumers buying groceries online in the United States in 2023, by generational cohort [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/
PowerReviews. "Share of consumers buying groceries online in the United States in 2023, by generational cohort." Chart. April 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/
PowerReviews. (2023). Share of consumers buying groceries online in the United States in 2023, by generational cohort. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/
PowerReviews. "Share of Consumers Buying Groceries Online in The United States in 2023, by Generational Cohort." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/
PowerReviews, Share of consumers buying groceries online in the United States in 2023, by generational cohort Statista, https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/ (last visited July 27, 2024)
Share of consumers buying groceries online in the United States in 2023, by generational cohort [Graph], PowerReviews, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1351728/united-states-online-grocery-buyers-generation/