Customer evaluation fresh food assortment in supermarkets Netherlands 2019, by chain

This statistic displays the customer evaluation of the fresh food assortment in supermarkets in the Netherlands in 2019, by supermarket chain. Customers of supermarket Deen evaluated the fresh food assortment with a 7.18 on a scale from one to ten.

Customer evaluation of the fresh food assortment in supermarkets in the Netherlands 2019, by supermarket chain

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Source

Release date

September 2019

Region

Netherlands

Survey time period

2019

Special properties

supermarket customers

Method of interview

Panel survey

Supplementary notes

This report examines the customer appreciation and performance of supermarkets in fresh produce, bread and meat, which together make up approximately 27.5 percent of the total supermarket turnover. Customers rate supermarkets with marks from one to ten (with 10 being the best grade) on several subjects: attractive offers, low prices, quality or freshness, amount of choice, presentation and personnel expertise.

The source does not specify the number of respondents or the exact date of the survey.

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