Customer binding with primary supermarket in the Netherlands in 2019, by reason

As of 2019, the majority of consumers who were asked what binds them to their primary supermarket indicated that they chose to shop at their primary supermarket because it was closest. Approximately 50 percent of respondents cited distance as a factor which binds them to their primary supermarket, while a further 44 percent mentioned value for money.

What binds you to your primary supermarket?*

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Source

Release date

September 2019

Region

Netherlands

Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,274 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was originally phrased in the source as follows: "Kunt u aangeven welke zaken uw binding met uw primaire (web)-supermarkt bepalen?" (English: Can you describe what factors determine the bonding with your primary supermarket?)

Multiple answers were possible.

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Statistics on "Supermarkets in the Netherlands"

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