Customer binding with primary supermarket in the Netherlands in 2020, by reason
As of 2020, the majority of consumers who were asked what binds them to their primary supermarket indicated that they chose to shop at their primary supermarket because it was closest. Approximately 50 percent of respondents cited distance as a factor which binds them to their primary supermarket, while a further 45 percent mentioned value for money. In 2020, the importance of online shopping experience grew up with the lockdown situation due of the health pandemic Covid19.
