U.S. internet user purchase influence factors 2016

Factors that influence purchase decisions of internet users in the United States as of September 2016

U.S. internet user purchase influence factors 2016 This statistic presents the most common factors that influence purchase decisions of internet users in the United States. During the September 2016 survey, 71 percent of respondents stated that coupons and discounts influenced their shopping behavior.
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Factors that influence purchase decisions of internet users in the United States as of September 2016

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Share of respondents
Coupons and discounts71%
Suggestions from friends and family40%
Ads from a brand35%
Following up on product browsed digitally or left in cart32%
Brand recommendation of similar or complementary products22%
Share of respondents
Coupons and discounts71%
Suggestions from friends and family40%
Ads from a brand35%
Following up on product browsed digitally or left in cart32%
Brand recommendation of similar or complementary products22%
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This statistic presents the most common factors that influence purchase decisions of internet users in the United States. During the September 2016 survey, 71 percent of respondents stated that coupons and discounts influenced their shopping behavior.
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Release date
November 2016
Region
United States
Survey time period
September 2016
Number of respondents
2,100 respondents
Age group
18 years and older
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