UK travel industry: impact of Brexit on the UK as a holiday destination 2016-2017

This statistic shows the results of a survey asking travel industry representatives and stakeholders at the London WTM exhibition (UK) to what extent the EU referendum result ('Brexit') has impacted the UK’s reputation as a holiday destination. In 2016, following the referendum results, 42 percent believed the result had a negative impact to some extent. This figure increased a year later in the 2017 survey, with 62 percent now believing the result has had a negative impact on the UK's reputation as a holiday destination.

Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination?

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Release date

November 2017


Worldwide, United Kingdom

Survey time period

September 2016 and September 2017

Number of respondents


Special properties

World Travel Market London stakeholders**

Supplementary notes

* 2017 survey n=1,622; n(2016)=2,044.
** WTM London stakeholders include exhibitors at the WTM London (tourist boards and private sector travel industry organizations), the industry's senior buyers from the WTM Buyer's Club and travel trade visitors.

Results of the 2016 survey were published in the World Travel Market 2016 Industry Report.

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Statistics on "Brexit and the EU-UK travel industry"

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