Sales of the leading 10 consumer electronics retailers in North America 2015-2018

In 2018 Amazon overtook Best Buy as the leading consumer electronics retailer in the United States, generating sales revenues in excess of 41 billion U.S. dollars. Online sales of consumer electronics are growing, but as online retailers such as Amazon begin to offer a wider range of products such as groceries, consumer electronics devices are making up a smaller and smaller portion of total ecommerce sales.

Consumer Electronics Industry

In recent years, the market, once dominated by household radios and television sets, has branched out into a massive range of different offerings. As technology advances and new devices such as smart wearables and virtual reality devices have entered the market, the consumer electronics industry has continued to grow. North America, China, and Europe are the biggest worldwide markets with sales in the hundreds of billions each year.

Amazon, the future of retail

With net sales revenues in the hundreds of billions of U.S. dollars, Amazon has quickly become one of the world’s largest retailers. As Amazon’s retail business has become increasingly successful it has begun to diversify into manufacturing its own products such as Amazon echo speakers, as well as operating brick-and-mortar retail locations.

Sales of the leading 10 consumer electronics retailers in North America from 2015 to 2018 (in billion U.S. dollars)*

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Release date

April 2019


Canada, United States

Survey time period

2015 to 2018

Supplementary notes

Rankings are based on 2018 CE sales figures.
* All figures are DealerScope estimates.

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Statistics on "Best Buy"

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