Market share of leading smartphone brands in the Netherlands in 2017

Market share of leading smartphone brands in the Netherlands 2017 This statistic shows the results of a survey on the market shares of leading smartphone brands in the Netherlands in 2017. In 2017, Samsung was the leading smartphone brand in the Netherlands with a market share of approximately 41 percent, followed by Apple. These two brands together took up almost 75 percent of the total market. The market share of the South Korean manufacturer decreased between 2016 and 2017, however, whilst Chinese Huawei was the only brand which showed an increase in market share. In recent years, smartphones have become increasingly popular in the Netherlands. In 2017, the number of smartphone users in the Netherlands is estimated to reach 12.6 million. Big Fintech-services like Android Pay, Apple Pay and Pay from Samsung, however, are not yet released in the Netherlands. Dutch banks therefore focus on iDEAL and continue their support in developing or introducing new mobile payment methods on their own.
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Market share
Samsung41%
Apple32%
Huawei6%
Sony5%
LG4%
Microsoft3%
Other*9%
Market share
Samsung41%
Apple32%
Huawei6%
Sony5%
LG4%
Microsoft3%
Other*9%

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Description Source More information
This statistic shows the results of a survey on the market shares of leading smartphone brands in the Netherlands in 2017. In 2017, Samsung was the leading smartphone brand in the Netherlands with a market share of approximately 41 percent, followed by Apple. These two brands together took up almost 75 percent of the total market. The market share of the South Korean manufacturer decreased between 2016 and 2017, however, whilst Chinese Huawei was the only brand which showed an increase in market share. In recent years, smartphones have become increasingly popular in the Netherlands. In 2017, the number of smartphone users in the Netherlands is estimated to reach 12.6 million. Big Fintech-services like Android Pay, Apple Pay and Pay from Samsung, however, are not yet released in the Netherlands. Dutch banks therefore focus on iDEAL and continue their support in developing or introducing new mobile payment methods on their own.
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Release date
February 2017
Region
Netherlands
Survey time period
2017
Number of respondents
8,500 respondents
Special properties
consumers
Supplementary notes
* No numbers were provided for brands such as HTC or Lenovo.

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