Shopping: factors increasing customer loyalty to clothing retailers by gender UK 2015

This survey was conducted to assess the main factors increasing customer loyalty regarding clothing retailers in the United Kingdom (UK) in the year 2015, asking customers to select the factors being most likely to increase their loyalty from a list of statements. The leading factor was the fit of the stocked clothing to the customers´ needs and preferences, amounting to 29 percent. Being cheaper than other retailers, was ranked third, accounting for 18 percent.

Which factor would be most likely to increase your loyalty to a clothing retailer or brand?

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Release date

August 2016


United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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