Shopping: factors increasing customer loyalty to clothing retailers by gender UK 2015

Which factor would be most likely to increase your loyalty to a clothing retailer or brand?

Shopping: factors increasing customer loyalty to clothing retailers by gender UK 2015 This survey was conducted to assess the main factors increasing customer loyalty regarding clothing retailers in the United Kingdom (UK) in the year 2015, asking customers to select the factors being most likely to increase their loyalty from a list of statements. The leading factor was the fit of the stocked clothing to the customers´ needs and preferences, amounting to 29 percent. Being cheaper than other retailers, was ranked third, accounting for 18 percent.
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Which factor would be most likely to increase your loyalty to a clothing retailer or brand?

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TotalMalesFemales
It stocks clothes that fit my needs and preferences29%23%35%
It has consistently better quality products for the price than others21%26%17%
It is consistently cheaper than others18%20%16%
Items I like are rarely ‘out of stock’ in the size I want11%9%12%
There is a high street store that’s local to me7%8%6%
It makes me feel individual, not the same as everyone else6%5%7%
It knows what I like and remembers me when I visit their website or walk through the door4%4%3%
It learns about me and sends information about the products in which I am most interested3%4%3%
TotalMalesFemales
It stocks clothes that fit my needs and preferences29%23%35%
It has consistently better quality products for the price than others21%26%17%
It is consistently cheaper than others18%20%16%
Items I like are rarely ‘out of stock’ in the size I want11%9%12%
There is a high street store that’s local to me7%8%6%
It makes me feel individual, not the same as everyone else6%5%7%
It knows what I like and remembers me when I visit their website or walk through the door4%4%3%
It learns about me and sends information about the products in which I am most interested3%4%3%
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This survey was conducted to assess the main factors increasing customer loyalty regarding clothing retailers in the United Kingdom (UK) in the year 2015, asking customers to select the factors being most likely to increase their loyalty from a list of statements. The leading factor was the fit of the stocked clothing to the customers´ needs and preferences, amounting to 29 percent. Being cheaper than other retailers, was ranked third, accounting for 18 percent.
Show more
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