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Shopping: shared personal data with retailers while shopping UK 2015

This survey was conducted to assess which kind of personal data consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which of the following are you happy to share with a retailer while shopping? Tick all that apply." While the majority, amounting to 57 percent, agreed to share their Email address, only 23 percent would share their marital status.

Which of the following are you happy to share with a retailer while shopping?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

Supplementary notes

Multiple answer categories could be selected.

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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