Shopping: shared personal data with retailers while shopping UK 2015

Which of the following are you happy to share with a retailer while shopping?

by Statista Research Department, last edited Aug 1, 2016
Shopping: shared personal data with retailers while shopping UK 2015 This survey was conducted to assess which kind of personal data consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which of the following are you happy to share with a retailer while shopping? Tick all that apply." While the majority, amounting to 57 percent, agreed to share their Email address, only 23 percent would share their marital status.
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Which of the following are you happy to share with a retailer while shopping?

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TotalMaleFemale
Email address57%54%60%
Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight45%49%41%
Age43%43%43%
Style preferences41%34%48%
Name / address34%33%35%
Colour / print / fabric tastes34%25%41%
Purchase history30%30%30%
Brand preferences28%27%29%
Date of birth25%24%26%
Wish lists24%19%27%
Marital status23%23%22%
Mobile phone number14%17%13%
Family size / composition12%13%12%
Home phone number11%14%8%
Store my credit card details7%8%6%
Permission to perform a credit check6%9%5%
Social media details6%7%5%
Bank details5%7%4%
Income4%5%3%
None of the above15%17%14%
TotalMaleFemale
Email address57%54%60%
Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight45%49%41%
Age43%43%43%
Style preferences41%34%48%
Name / address34%33%35%
Colour / print / fabric tastes34%25%41%
Purchase history30%30%30%
Brand preferences28%27%29%
Date of birth25%24%26%
Wish lists24%19%27%
Marital status23%23%22%
Mobile phone number14%17%13%
Family size / composition12%13%12%
Home phone number11%14%8%
Store my credit card details7%8%6%
Permission to perform a credit check6%9%5%
Social media details6%7%5%
Bank details5%7%4%
Income4%5%3%
None of the above15%17%14%
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by Statista Research Department, last edited Aug 1, 2016
This survey was conducted to assess which kind of personal data consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which of the following are you happy to share with a retailer while shopping? Tick all that apply." While the majority, amounting to 57 percent, agreed to share their Email address, only 23 percent would share their marital status.
Show more
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