U.S. Millennial mom product research preference 2016

Product research preferences of Millennial mother internet users in the United States as of September 2016

U.S. Millennial mom product research preference 2016 This statistic presents the product research preferences of Millennial mother internet users in the United States as of September 2016. During the survey period, 22 percent of respondents stated that they preferred to buy digitally without visiting a store.
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Product research preferences of Millennial mother internet users in the United States as of September 2016

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Share of respondents
Research digitally, buy in-store48.3%
Buy digitally (without visiting store)22%
Research and purchase only in-store16.2%
Research in-store, buy digitally10%
Other3.5%
Share of respondents
Research digitally, buy in-store48.3%
Buy digitally (without visiting store)22%
Research and purchase only in-store16.2%
Research in-store, buy digitally10%
Other3.5%
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This statistic presents the product research preferences of Millennial mother internet users in the United States as of September 2016. During the survey period, 22 percent of respondents stated that they preferred to buy digitally without visiting a store.
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Release date
November 2016
Region
United States
Survey time period
September 2016
Number of respondents
1,000 respondents
Age group
18 to 35 years
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