UK: SMEs' view of the usefulness of online marketplaces feedback about customers 2016

This statistic displays the findings of a survey on the perception of the usefulness of feedback provided by online marketplaces about customer behavior and preferences or services among small and medium enterprises (SMEs) in the United Kingdom (UK) in April 2016. During the survey period, it was found that 21 percent of responding SMEs totally agreed that the information they received had been useful for the development or improvement of their products or services.

To what extent do you agree or disagree with the following statement: "The information you receive through the online marketplace about the behaviour and preferences of your customers is useful for the development or improvement of your products and services."

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Source

Release date

June 2016

Region

United Kingdom

Survey time period

April 13, 2016 to April 22, 2016

Number of respondents

500 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

SME: small and medium enterprises.

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