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Share of online travel shoppers in Sweden 2018-2019, by category

Public transport seemed to be the most purchased travel category by Swedish online shoppers in 2018 and 2019. In fact, 33 percent of the interviewed Swedes had purchased some public transport service online as of 2019. Second in the ranking were hotels and 29 percent of the respondents bought hotel services that year.

Share of online travel shoppers in Sweden in 2018 and 2019, by category

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Sources

Release date

September 2019

Region

Sweden

Survey time period

2018 to 2019

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The survey is based on interviews conducted with more than 5,000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."

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