Legoland revenue worldwide 2011-2021

Legoland generated 537 million British pounds in revenue from its parks and resorts in 2021, more than twice the value of the previous year. In 2020, a large drop in revenue was observed due to the coronavirus (COVID-19) pandemic.

Legoland’s global presence

Owned and operated by the British theme park company Merlin Entertainments, the Legoland Parks are themed around Lego and are designed specifically for families with children. The amusement park chain currently consists of eleven resorts: Legoland Billund, Legoland Windsor, Legoland Deutschland, Legoland Malaysia, Legoland Dubai, Legoland Japan, Legoland New York, Legoland California, Legoland Florida, and Legoland Korea. In 2021, the parks saw roughly nine million visitors, excluding the last mentioned park, which opened in May 2022. Within Europe, the Legoland Windsor in Berkshire, England was among the highest valued theme parks, estimated at 751 million million U.S. dollars as of February 2022.

The value of Lego

The plastic bricks are some of the most popular toys round the world. The net sales of the Lego group worldwide surpassed the 58 million Danish kroner mark in 2021, having grown every year since 2017. The LEGO brand was estimated to be worth more than 9 billion U.S. dollars in 2021.