Australia - reasons for personal grooming by age 2015

This statistic shows the top reasons for personal grooming among Australian consumers as of summer 2015, by age group. The number one motivation for personal grooming among Australian consumers of all ages was "to feel good about myself". During the survey, 45 percent of respondents aged 15 to 19 years said they spent time on personal grooming to make a good first impression on people they meet for the first time.

Leading reasons for personal grooming among consumers in Australia as of summer 2015, by age group

Characteristic	To feel good about myself	To make a good first impression on people whom Imeet for the first time	To please my spouse or partner	To make a good impression on people of the opposite sex or those that I find attractive	To feel in control	To express my individuality	To set a good example for my children
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Release date

January 2016

More information

Region

Australia

Survey time period

Summer 2015

Number of respondents

1,000 respondents

Age group

15 years and older

Special properties

Only the top three responses were reported for each age group

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."
The responses were rephrased to better reflect the data, therefore they differ slightly from the original wording used by the source.

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