Market value of beauty and personal care in India 2010-2020

The beauty and personal care industry across India were estimated to grow almost twice its value of over 11 billion U.S. dollars in 2015 by 2020. One of India’s fastest growing consumer product sectors, the beauty and personal care market was estimated to grow over 22 billion U.S. dollars in 2020, almost double its market size in 2015.

Growth opportunities

The beauty and personal care market in India could be widely classified into five categories - body care, hair care, face care, hand care and color cosmetics. Body care products accounted for the highest market share, while color cosmetics and hair care had high growth opportunities. Unilever was the key player in the beauty and personal care market with the largest sales share owing to its extensive product ranges in all categories. Overall, the fastest growing segment was the premium segment, which was mainly dominated by the international brands.

Shift in distribution channels

Traditional channels remained as the main distribution channel in the BPC market. However, the projected steep rise in share of online distribution would drastically change the shares of the other channels while rapidly increasing the value of the market. Even though, the online retailers had the highest penetration rate in the market, physical stores are projected to remain relevant in the country as the retailers continue to improve the shopping experience of the consumers.

Value of the beauty and personal care market across India from 2010 to 2020

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Release date

November 2016



Survey time period

2010 to 2015

Supplementary notes

* Forecast.
Figures have been estimated.
Note: One U.S. dollar is equal to 67.13 Indian rupees (as of February 2017).

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