The Alexa rank of nykaa.com moved from 4.8 thousand to more than seven thousand between January and March 2021. This indicated a decrease in the popularity of the website. In comparison, purplle.com, one of Nykaa's competitors, ranked at around 25 thousand, while Myntra ranked at about one thousand.
Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s)
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Craft. (June 10, 2021). Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) [Graph]. In Statista. Retrieved December 02, 2023, from https://www.statista.com/statistics/1243235/nykaa-alexa-rank/
Craft. "Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s)." Chart. June 10, 2021. Statista. Accessed December 02, 2023. https://www.statista.com/statistics/1243235/nykaa-alexa-rank/
Craft. (2021). Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s). Statista. Statista Inc.. Accessed: December 02, 2023. https://www.statista.com/statistics/1243235/nykaa-alexa-rank/
Craft. "Position of Nykaa E-retail Private Limited's Website in The Alexa Ranking between January and March 2021 (in 1,000s)." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/1243235/nykaa-alexa-rank/
Craft, Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) Statista, https://www.statista.com/statistics/1243235/nykaa-alexa-rank/ (last visited December 02, 2023)
Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) [Graph], Craft, June 10, 2021. [Online]. Available: https://www.statista.com/statistics/1243235/nykaa-alexa-rank/