Survey on defining features for premium products in Sweden 2016

This statistic shows the results of a survey on defining features for premium products in Sweden in 2016. During the period under survey, 30 percent of the respondents stated that a premium product is defined by its ability to offer or do something other products are not providing.

Which of the following indicates a product as "premium"?

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Release date

February 2017



Survey time period

March 1 to 23, 2016

Number of respondents

30,000 Respondents*

Special properties

internet users

Supplementary notes

* The number of respondents refers to the global survey, which is the base for this statistic, with 63 countries participating.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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