Premium goods consumption channel Vietnam 2018

The statistic shows the results of a survey conducted in 2018 about the consumers' preferred channel for shopping premium goods in Vietnam. During the period examined, 69 percent of the respondents stated that they prefer to buy premium goods in store at a local retailer, followed by 48 percent of the respondents who claimed to prefer buying premium goods online at a local retailer.

Consumers' preferred channel for shopping premium goods in Vietnam in 2018

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Source

Release date

March 2019

Region

Vietnam

Survey time period

2018

Special properties

figures are based on the Nielsen global premiumization study 2018 that covers consumer spending dynamics across 64 markets

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