Product categories consumers willing to spend on Vietnam 2018

The statistic shows the results of a survey conducted in 2018 about the product categories for which consumers are willing to pay premium prices in Vietnam. During the period examined, 46 percent of the respondents stated that they are willing to buy premium cosmetic products, followed by 44 percent of the respondents who claimed that they are willing to pay premium prices for clothing.

Product categories for which consumers are willing to pay premium prices in Vietnam in 2018

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Source

Release date

March 2019

Region

Vietnam

Survey time period

2018

Special properties

figures are based on the Nielsen global premiumization study 2018 that covers consumer spending dynamics across 64 markets

Supplementary notes

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Statistics on "Cosmetics market in Vietnam"

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