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TV format preference among internet users in the U.S. 2016

The statistic presents data on the share of internet users who prefer broadcast television over on-demand TV in the United States in the fourth quarter of 2016, by age. Based on a 5-point scale in which 5 meant a preference for watching broadcast TV, the average point score for respondents aged 55 to 64 was 3.7, therefore showing a preference for broadcast TV over on-demand TV.

Share of internet users who prefer broadcast TV over on-demand TV in the United States in 4th quarter 2016, by age

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Source

Release date

February 2017

Region

United States

Survey time period

Q4 2016

Number of respondents

3,116 respondents

Age group

16-64 years

Special properties

internet users

Supplementary notes

The source provides the following information about the methodology: "Respondents are asked to select a point on a 5-point scale to best describe their preference for watching broadcast or on-demand TV. On this scale, 1= I prefer watching TV shows via on-demand, catch-up or streaming services, and 5= I prefer watching TV shows as they are broadcast live on regular television channels."

This question was phrased by the source as follows: "For each of these sets of statements, please select the point on the scale that best describes you - are you at one end of the scale or somewhere in the middle?"

The source does not specify the type of survey.

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