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Most in-demand video streaming services in the U.S. 2019, by share of demand

This statistic, based on data provided by Parrot Analytics, shows a ranking of the most popular platforms for digital original content. The data revealed that Netflix titles accounted for 59.9 percent of expressed demand in the third quarter of 2019, followed by Amazon Prime Video digital originals with 9.3 percent. The fact that the majority of the U.S. demand share was expressed for Netflix original shows is unsurprising given the popularity of the platform and its own content, however the source also notes that demand for Netflix has dropped slightly since 2018, and did so again between the first and third quarters of 2019.

Most popular video streaming service based on share of audience demand for digital originals in the United States in the 1st and 3rd quarters of 2019

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Release date

December 2019


United States

Survey time period

Q1 and Q3 2019

Special properties

other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube Red

Supplementary notes

*Parrot Analytics defines demand expressions as follows: "A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

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Statistics on "Online video in the United States"

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