Number of vMVPD subscribers in the U.S. Q2 2017-Q3 2019

At the end of the third quarter of 2019, Hulu with Live TV reportedly had 2.7 million subscribers in the United States, showing promising and significant growth since the previous year. YouTube TV also reported impressive subscriber numbers, whereas PS Vue announced that it would be discontinued by the end of January 2020. The vMVPD market is a not an easy one to navigate for the many competing services vying for their share of subscribers, and the future for many platforms remains uncertain and difficult to track as some companies remain reluctant to provide subscriber numbers.

Subscriber numbers for Sling TV surpassed two million at the end of 2017 and showed slow but steady growing throughout 2018 and 2019, whilst AT&T TV Now has been suffering losses since the end of 2018.

Number of subscribers to selected vMVPD services in the United States from the 2nd quarter of 2017 to the 3rd quarter of 2019

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Sources

Release date

January 2020

Region

United States

Survey time period

Q2 2017 to Q3 2019

Supplementary notes

*The Q3 2018 figure for Hulu with Live TV is based on a report stating that Hulu claimed it first hit one million customers in the previous fall. The Q3 2019 figure can be found here: https://variety.com/2019/digital/news/hulu-live-tv-beats-sling-top-streaming-pay-tv-research-1203406138/
**The Q3 2019 figure for Playstation VUE comes from a report published in Novenber 2019 stating that Sony was attempting to sell its 500 thousand subscribers. Playstation VUE stopped accepting subscribers in late 2019 and will be discontinued in late January 2020. The Q3 2019 estimate can be found here: https://www.cordcuttersnews.com/playstation-vue-is-still-trying-to-sell-its-500000-subscribers-to-rival-services/
***The Q3 2019 figure for YouTube TV can be found here: https://variety.com/2019/digital/news/hulu-live-tv-beats-sling-top-streaming-pay-tv-research-1203406138/
****The Q2 2018 figure for Fubo TV is based on a report which states that Fubo TV said that it had almost 250 thousand paid subscribers at the end of September 2019. The data can be found here: https://variety.com/2019/biz/news/cord-cutting-2018-accelerate-us-pay-tv-subscribers-1203138404/
All figures prior to Q3 2019 come from previous reports. Missing figures were not provided.
vMVPD is an acronym for virtual multichannel video programming distributors.

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